Poll shows Canadians support ISP and WSP financial contributions for Canadian digital media content production

    Producers, actors, directors, and writers join together to push for
    increased support for the creation of Canadian digital media content

    OTTAWA, Feb. 22 /CNW Telbec/ - Canadians strongly support the idea of
requiring Internet service providers (ISPs) and wireless service providers
(WSPs) to help fund the production of Canadian digital media content,
according to the results of a recent poll released today. The survey also
reveals that an overwhelming majority of Canadians believe that the federal
government should work to ensure that Canadians have Canadian content choices
available to them on all media platforms, including the Internet and wireless
    The survey was commissioned by the Canadian film, television, and new
media independent production industry - producers, actors, directors, and
writers - who are gathered in Ottawa for the Canadian Film and Television
Production Association's (CFTPA) 13th annual Prime Time in Ottawa conference.
The survey results were released during a panel session looking at what can be
done to ensure a Canadian presence in new media broadcasting.
    The Harris/Decima poll shows that 69%(*) of Canadians believe that ISPs
should be required to help fund the production of Canadian digital media
content in the same way that cable and satellite TV providers are required to
contribute a small percentage of their revenues to the production of Canadian
television programs. Similarly, almost three-quarters of Canadians (73%(*))
agree that WSPs should be required to help fund the production of Canadian
digital media content like the cable and satellite TV companies help fund the
creation of Canadian TV programs.
    Canadians agree by a sizable majority (84%) that the federal government
should work to ensure that Canadians have Canadian content choices available
to them on all media platforms.
    "The Internet and cell phones are increasingly being used to access
information and entertainment in our society," says Guy Mayson, President and
CEO, CFTPA. "Using the Internet and their cell phones, Canadians can now
access a variety of digital media content such as video. An overwhelming
majority of Canadians want the federal government to do its part to ensure
that Canadians have Canadian content choices available to them on these
digital media platforms."
    "Internet and wireless service providers should play a vital role in
helping to finance production of critical Canadian online and mobile content.
It is important to ensure that while surfing the net or watching video on
their mobile phones, Canadians have Canadian content choices available to
them," says Richard Hardacre, ACTRA National President.
    "Today, ISPs and WSPs are as much 'distributors' of information and
entertainment content as cable and satellite TV providers," says Alan
Goluboff, President, Directors Guild of Canada. "They should be required to
help fund Canadian digital media content in the same way that cable and
satellite companies are required to financially support Canadian television
programming. These companies are immensely successful and have ample resources
to support the creation of Canadian content for New Media."
    "Though Internet advertising revenues continue to grow, Canada is falling
behind in the development of new media content," says Maureen Parker,
Executive Director, Writers Guild of Canada. "New media providers must invest
in content development in Canada. This is the only way to differentiation in
the marketplace, and will help secure Canada's place in the digital age."
    The Harris/Decima poll was commissioned by the CFTPA, ACTRA, DGC, and
WGC. It was conducted between January 10 and January 21, 2008 via
Harris/Decima's weekly teleVox omnibus survey. 2,038 people were surveyed
across Canada over this period. A sample of the same size has a margin of
error of 2.2%, 19 times out of 20.

    (*) Results are based on a split sample of the full survey sample,
        meaning roughly half of the survey respondents were asked the
        question regarding ISPs and the other half regarding WSPs.


    ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is a
national organization of professional performers working in the
English-language recorded media in Canada. ACTRA represents the interests of
21,000 members across Canada - the foundation of Canada's highly acclaimed
professional performing community.

    The Canadian Film and Television Production Association (CFTPA) is a
non-profit trade organization that works on behalf of almost 400 companies
engaged in the production and distribution of English-language television
programs, feature films, and interactive media products in all regions of

    The Directors Guild of Canada (DGC) is a national labour organization
that represents over 3,800 key creative and logistical personnel in the film
and television industry covering all areas of direction, design, production
and editing. The DGC negotiates and administers collective agreements and
advocates extensively on issues of concern for members including Canadian
content conditions, CRTC regulations and ensuring that funding is maintained
for Canadian film and television programming.

    The Writers Guild of Canada (WGC) represents more than 1800 professional
English-language screenwriters across Canada. These talented people create the
distinctly Canadian entertainment we enjoy on our televisions, movie screens,
radios and computers.

For further information:

For further information: Jeff Brinton, Director of Communications and
Media, Canadian Film and Television Production Association, (613) 233-1444
ext. 227, jeff.brinton@cftpa.ca; Susan Ponting, ACTRA National Public
Relations, (416) 644-1519, Cell: (416) 897-7028, sponting@actra.ca; Lisa
Mahal, Communications Manager, Directors Guild of Canada, (416) 482-6640 ext.
251, Cell: (416) 420-3431, lmahal@dgc.ca; David Kinahan, Director of
Communications, Writers Guild of Canada, (416) 979-7907, d.kinahan@wgc.ca

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