Poll Results/Interview Opportunity - Rising Gas Prices May Keep Summer Road-Trippers Home: Goodyear Poll

    TORONTO, June 30 /CNW/ - Almost one quarter of Canadians intending to
take a summer road trip are likely to cancel their plans if gas prices
increase, according to a new poll sponsored by Goodyear Canada. However,
despite the fact that the condition of a vehicle's tires can help counteract
the cost of rising gas prices, the vast majority of Canadians (87 percent) are
unaware of the impact tires have on fuel efficiency, the poll shows.
    The poll also illustrates that a clear majority of 88 percent admit that
they actively seek ways to save on day-to-day purchases like groceries or gas,
demonstrating that for most Canadians, even a small improvement in fuel
efficiency might be desirable.
    Against this backdrop, Goodyear Canada has introduced the Goodyear
Assurance Fuel Max tire, which delivers 27 percent less rolling resistance
than the original Goodyear Assurance tire, helping to generate a four percent
improvement in highway fuel economy. This improvement means, in essence,
drivers can save 4,000 kilometres worth of gas over the life of a set of four
    "Packing the car and hitting the road is what defines summer for many
Canadians, and for that to be jeopardized by fuel prices is significant," said
Joseph Viselli, brand manager, Goodyear. "We can't control the price at the
pumps or the weather, but the Goodyear Fuel Max tire can help consumers go
farther with less gas, leaving more cash for fun in the summer."

    Pump Prices Pinch Plans

    According to the Goodyear poll, more than half (53 percent) of Canadians
say they are likely to travel 100 kilometres or more on a single trip this
summer for leisure activities if gas prices remain the same. However, when
asked if they'd still take this same trip if gas prices increase, 22 percent
of these road-trip intenders changed their mind and indicated they'd likely
stay home.

    The Role of Tires in Fuel Efficiency

    According to the Rubber Association of Canada, almost one quarter (23
percent) of vehicles have at least one tire under-inflated by more than 20
percent, a condition that can reduce the life of the tire at least 15,000
kilometres and increase the vehicle's fuel consumption by four percent or
more.(2) Despite this information, just 13 percent of Canadians mention tires
when asked which factors have a significant impact on fuel economy of a
    In addition to helping increase fuel efficiency and traction, the
Goodyear Assurance Fuel Max rubber compound enhances tire tread life, enabling
Goodyear to offer a 105,000 kilometre tread life limited warranty. Just in
time for summer road-trip season, Goodyear Assurance Fuel Max tires are
available to consumers now in sizes fitting approximately 80 percent of the
mid-tier passenger tire segment.

    Goodyear "Get There" Cruiser Hits the Road

    The Goodyear "Get There" Cruiser will be visiting popular rest stops,
service stations and attractions along Ontario's highways each long weekend
this summer to provide free tire tread analysis and complimentary tire
pressure gauges to motorists. For locations and dates please see contact
information below.

    About Goodyear Canada

    Goodyear Canada Inc. is a leading manufacturer of tires for automotive
and commercial/industrial segments. The company has operations and offices in
Ontario, Quebec and Alberta, in addition to a national network of committed
independent retailers. Goodyear Canada is a wholly-owned subsidiary of The
Goodyear Tire & Rubber Company of Akron, Ohio.

    The Goodyear Poll was conducted by Harris/Decima on June 4 through June
8, 2009 among a sample of 1,011 Canadians, and has a margin of error +/- 3.10%
nineteen times out of twenty. Smaller subsamples will result in a higher
margin of error.

    (1) This savings is based on a four percent fuel economy improvement, on
        105,000 kilometre tread life limited warranty, as compared to the
        standard Goodyear Assurance tire tested on P195/65R15 size on a 2008
        Honda Civic. Actual results may vary based on when tires are
        replaced, driving and road conditions, and proper tire maintenance.
    (2) Visit www.rubberassociation.ca

For further information:

For further information: or to arrange an interview: Jennifer Hills,
Environics Communications, (416) 969-2669, jhills@environicspr.com; Carrie
Makrigiannis, Environics Communications, (416) 969-2750,

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