Poll: Canadians Pretend They Don't Do It... But They Do

    Regifting Survey Reveals Majority of Canadians are "Closet Regifters"

    TORONTO, Jan. 8 /CNW/ - As Canadians deflate from holiday excitement and
put away their new clothes and toys they face the challenge of what to do with
the "What were they thinking?" gifts. Kijiji, Canada's largest online
classifieds site, commissioned a survey(1) about one of the oldest
post-holiday traditions - regifting. Regifting can be defined as the act of
giving a gift that you received from someone else, in the guise of a new gift.
    The data revealed Canadians' true feelings about regifting and
surprisingly, while exactly half of those surveyed admitted to regifting,
53 percent confessed to being "closet regifters." Only 36 per cent were loud
and proud that they regifted.
    The data also revealed that the majority (61 per cent) of Canadian
regifters are women. Interestingly, 57 per cent of those surveyed regift
because they just don't like the item they received, rather than being
financially strapped, short on time or just bad at selecting gifts.
    "Regifting used to be seen as tacky and thoughtless," said Karl Lohnes,
editor for Style at Home magazine. "Times have changed and these days
regifting is a greener option, which makes it a very trendy thing to do but
there's an element of etiquette involved."

    Top 5 Regifting Tips from Karl Lohnes, Style at Home Magazine:

    -   Update wrapping and ribbon
    -   Don't regift personalized or handmade items
    -   Choosing to be a regifter means diligence in noting who gave you
        which gifts
    -   If it's covered in dust - keeping's a must
    -   Personalize your own gifts, like a bottle of wine, with a nice note
        in gold pen

    In addition to regifting, the survey also uncovered that 63 per cent of
Canadians repurpose gifts by regifting or selling them online using classified
sites like Kijiji.ca. More than half of the respondents surveyed consider this
approach to regifting to be resourceful (55 per cent) versus cheap (19 per
cent), thrifty (13 per cent) or lazy (12 per cent).

    Celebrity regifting confessions:

    "I personally have never regifted, nor have I been the recipient of a
regift (that I know of!). But my mom will not throw out wrapping paper and
will reuse the paper for years. It never ceases to amaze me how many bits of
tape from previous years I'll find on the wrapping paper. Bless her; she was
doing this decades before it became "trendy" to recycle."
    - Bill Welychka, TV personality

    "I've found myself in the position of 'acquiring things' through various
shows and industry parties that made wonderful regifts. Things that had
nothing to do with me that made other people really happy. I remember playing
a gig in Ottawa and receiving a Sens game puck. I don't really like hockey so
I gave the puck to my big 'bro who plays in two leagues. It now sits in a
special area of sports memorabilia at his place. Being able to pass on a cool
gift to my bro was a fine feeling. Sort of like a holidays 'middle man.'"
    - Adrian Eccleston, musician

    "What I do to prevent people from giving my gift to someone else is I hide
a gold star somewhere in the gift and then if I see someone else with the same
gift, I look for the gold star. If I find a regifter I then send out a mass
e-mail to all my friends with the person's name in the subject line and the
word 'regifter' beside it. It really makes people think before they pass off
my gifts as theirs."
    - Gerry Dee, Comedian

    More Regifting Stats

    -   British Columbians are the most likely to regift, with 6 in 10
        (61 per cent) stating that they have regifted.
    -   Manitobans and Saskatchewanians have the lowest incidence of
        regifting: only 36 per cent state that they have regifted.
    -   Those aged 18 to 34 are almost three times as likely to regift but
        pretend not to: 30 per cent in this age group, compared with
        11 per cent for older Canadians.
    -   Canadians aged 35 to 54 are the most likely to openly regift
        (45 per cent), versus 27 per cent for younger Canadians and
        33 per cent for Canadians 55 years and older.
    -   More than half of Canadians older than 55 say they do not regift
        at all (56 per cent).

    About Kijiji

    Kijiji, which means "village" in Swahili, is a group of classifieds-style
web sites that offer a convenient, fun, and easy way for people in the same
city to meet, trade, share ideas, and help each other out in areas such as
housing, jobs, goods, services, cars, and personals. The entire Kijiji family
includes the Kijiji, Gumtree, LoQUo, Intoko, and Marktplaats brands. Kijiji
sites are currently available in over 1500 cities in more than 20 markets
around the world; it is the most visited classified site in Canada with over
4.6 million unique visitors per month.

    (1) From Dec 19 to 20, 2007, Angus Reid Strategies conducted an online
    survey among a randomly selected, representative sample of 1051 adult
    Canadians. The margin of error for the total sample is +/- 3.0%,
    19 times out of 20.

For further information:

For further information: Amy Clark, Environics Communications, (416)
969-2758, aclark@environicspr.com

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