Managing Costs is Easier than Ever
TORONTO, April 23 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF), the world's leading loyalty reward solutions provider and owner of the
Points.com portal, today outlined four basic principles for small business
owners to successfully capitalize on their loyalty points.
Small business owners are, on average, members of 12 loyalty programs and
active in 5. In many cases, these individuals participate in a variety of
programs in their personal and professional lives, often accruing even more
points purchasing hotel stays and flights for their employees, and buying
office supplies through their programs' online shopping malls.
How can small business owners get the most from their loyalty programs to
stretch each dollar and keep costs down in these difficult economic times? As
the world's largest loyalty program management Web site, and a trusted
resource for loyalty information, Points.com has devised these tips to help
business owners get the most from their loyalty programs.
"Small business owners are looking for ways to keep costs in check and
their loyalty programs can help stretch each dollar a little bit further,"
said Rob Borden, chief marketing officer of Points International Ltd. "By
taking advantage of all the ways to earn, purchase and redeem loyalty points,
owners can leverage existing assets to get the basics they really need for
Points.com outlines four basic principles to successfully capitalize on
your rewards - educate yourself, earn everywhere, know when to "top-up" and
the best options for redemption.
"The biggest mistake many small business owners make when managing
loyalty programs," Borden notes, "is not truly understanding the depth and
scope of their options. The key to leveraging the programs is to know how to
earn the most points or miles, when 'topping up' is the best option and how to
redeem for what the business needs."
It is key to have an office manager or operations person who can help
choose programs that best benefit the company and who also keeps track of
assets. Points.com offers a balance tracker to monitor partner programs all in
one easy-to-use site.
The first step to take is to consider some very important questions. The
answers will guide your company's approach to loyalty rewards.
- Do you travel regularly? - pick a program with benefits on an airline
with a local hub.
- Do you entertain clients often? - the program should earn extra
points at local restaurants.
- Do you just need a way to reduce or cover day-to-day expenses? - look
for programs with retail earning and redemption options.
Leverage the dollars you're already spending across a variety of potential
awards-earning platforms, including:
- Almost every airline has a partner credit card that offers bonus
miles at sign-up or the ability to earn miles for every dollar
- Delta SkyMiles(R) and American Express(R) offer up to 25,000 bonus
miles for opening a card - that's enough for a free domestic
- Pick an airline with routes that closely match your own and
remember to ask for seat upgrades!
- Major hotel chains also offer ways to earn.
- InterContinental Hotel's Priority Club(R) Rewards and Chase offer
a card that comes with 30,000 bonus points - enough for 2 free
nights - and 1 point for every dollar after that.(*)
- Consider making a select group of hotel chains "preferred
vendors" for the business and accumulate regularly in these
accounts allowing you to easily redeem and trade between them.
- Dinner/Car Rentals
- Restaurants and car rental companies offer bonus points and miles,
or bonus ways to earn miles, in programs.
- Make sure to frequent these establishments when entertaining
clients, or even your family.
- Need help finding the right restaurants? Check out services like
AAdvantage(R) MileFinder which shows the nearest places on a city
Borden adds, "Many rewards programs offer additional ways to earn through
partnerships with mobile phone providers, charitable donations, retail shops
and their own online shopping malls. Make existing cash outflows even more
beneficial by earning points and miles with each spend."
Top-Up Your Accounts
While many loyalty programs have minimum levels before redemption options
become available, all points and miles can be useful. Sometimes it's worth a
small spend now to save later.
- Reaching a Reward Level
- If you've almost reached the reward level, consider purchasing the
points or miles needed.
- American Airlines AAdvantage, Delta SkyMiles, Midwest Miles,
Starwood Preferred Guest(R), and JetBlue TrueBlue, among many
others, allow program members to buy additional miles.
- Rates vary by provider, but in many cases "topping up" can be a
less expensive option than buying a ticket or booking a room
- Save Abandoned Miles
- Don't disregard small amounts of points in programs where you
don't regularly earn. Take advantage of them.
- Similar to a stock exchange, Points.com's Global Points Exchange
(GPX) allows buyers and sellers to trade the points and miles they
have for those they need and set the exchange rates.
- For example, extra Priority Club Rewards can be traded for Delta
SkyMiles, which can then be use to book a reward flight.
Once your business is monitoring and earning rewards more effectively,
redeeming them for hotel stays and certificates at major retailers is free and
can help save on regular expenses.
- Book hotels with points
- Points.com's "Book with Points" feature allows users to redeem
miles from programs including Frontier Airlines EarlyReturns(R)
and Midwest Airlines Midwest Miles, directly for hotel rooms.
- Office supplies and equipment
- Don't assume points and miles can only be redeemed for flights and
- American Express offers multiple cards with benefits specifically
designed for small business owners with redemption options ranging
from concert tickets to office products and on Points.com you can
redeem Membership Rewards for travel, retail and restaurant
- Consider purchasing your office supplies and technology using
points and miles to keep expenses low by redeeming for gift cards
through Points.com for retailers including Staples, Amazon and
- Client gifts
- In a tough economy, it's even more important to show clients how
much they are valued.
- Use points and miles to send flowers and gift baskets from FTD.com
and Harry and David, or show support with a simple gesture like a
Starbucks Coffee gift card.
(*)Remember to review all Terms & Conditions closely before selecting a
About Points International Ltd.
Points International Ltd. is the owner and operator of Points.com, the
world's leading reward program management Web site which was recently named
one of the 30 Best Travel Sites by Kiplinger's. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, Aeroplan(R), AsiaMiles(TM), British Airways
Executive Club, Wyndham Rewards(R), Delta SkyMiles(R) and InterContinental
Hotels Group's Priority Club(R) Rewards. Redemption partners include
Amazon.com(R) and Starbucks. For more information, visit
For further information:
For further information: For more information about these tips or to
interview Rob Borden contact: Media relations: Jordan Fischler, Allison &
Partners, T. (646) 428-0604, E. email@example.com; Investor relations: Alex
Wellins, The Blueshirt Group, T. (415) 217-7722; Brinlea Johnson, The
Blueshirt Group, T. (212) 551-1453