Points International Ltd. Reports 40% Year-Over-Year Growth in Business Metrics for July 2007



    New Partner Acquisition Tracking Ahead of Plan

    TORONTO, Aug. 13 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF), the world's leading loyalty reward solutions provider and owner of the
Points.com portal, today announced its business metrics for the month of July
2007. The Company reported a 40% year-over-year increase in overall
points/miles transacted for the month of July, bringing cumulative
points/miles transacted to 29.3 billion.
    "We continue to execute on target and delivered strong July metrics with
growth in both our Private Branded and Points.com channels," said Rob MacLean,
Chief Executive Officer of Points International. "In July, we expanded the
penetration of our reseller model by partnering with ATA Airlines to improve
its frequent flyer program by implementing an online solution to buy, or gift
Travel Awards Points. We continue to take a more principal role in the loyalty
operations, marketing and commercial transactions for our partners. This model
has been well received in the market and is helping to reduce our sales cycle,
with two additional programs already in development. We demonstrated solid
execution launching new products into the market, such as the first phase of
Book with Points on Points.com, in conjunction with our partner Travelocity.
The Company is on track to release our GPX program, the first opportunity in
the world for consumers to trade miles and points between one another across
loyalty programs, by the end of the year."

    
    Other July highlights include:

    -   Points/miles transacted by Private Branded Channels increased 45%
        year-over-year bringing cumulative points/miles transacted to
        26.0 billion.
    -   Points/miles transacted by Points.com Channels increased 14% year-
        over-year.
    -   Cumulative points/miles transacted reached 3.3 billion, a 68%
        increase year-over-year indicating an increased use of points on the
        Points.com channel over the past 12 month period.
    -   The Company added more than 24,000 registered users during July,
        bringing cumulative registered users on Points.com to 1.7 million, a
        26% year-over-year increase.


                          Points International Ltd.
                               Business Metrics

                                                   Jul-07              Jul-07
                                                     vs.                 vs.
                         Jul-07          Jun-07    Jun-07     Jul-06   Jul-06
                     --------------------------------------------------------
    TOTAL ALL CHANNELS

      Points/Miles
       Transacted      839,963,302     862,380,874  -3%     599,463,722  40%
      No. of Points/
       Miles
       Transactions         90,137          88,878   1%          69,782  29%
      Cumulative
       Points/Miles
       Transacted   29,274,521,329  28,434,558,027   3%  19,811,988,708  48%

    PRIVATE BRANDED
     CHANNELS

      Points/Miles
       Transacted      734,210,462     757,318,548  -3%     506,461,739  45%
      No. of Points/
       Miles
       Transactions         83,628          83,137   1%          62,420   4%
      Cumulative
       Points/Miles
       Transacted   25,964,135,628  25,229,925,166   3%  17,846,591,943   5%

    POINTS.COM CHANNELS

      Points/Miles
       Transacted      105,752,840     105,062,326   1%      93,001,983  14%
      No. of Points/
       Miles
       Transactions          6,509           5,741  13%           7,362 -12%
      Cumulative
       Points/Miles
       Transacted    3,310,385,701   3,204,632,861   3%   1,965,396,765  68%
      Cumulative
       Registered
       Users             1,709,572       1,685,786   1%      1,354,7642   6%
    

    Points International's monthly business metrics can be found on the
Investor relations section of the Company's website at:
http://www.points.com/static/corporate/investor_overview.html.

    About Points International Ltd.

    Points International Ltd. is the owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), Cendant TripRewards(R), Delta SkyMiles(R), Gold
Points Reward Network, InterContinental Hotels Group's Priority Club(R)
Rewards, and S&H greenpoints. Redemption partners include Amazon.com(R) and
Starbucks.

    Website: http://www.points.com.

    Safe Harbor Statement

    This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995, as amended and
forward-looking information within the meaning of the "safe harbor" provisions
of applicable Canadian provincial securities legislation (collectively
"forward-looking statements"). These forward-looking statements relate to our
objectives, strategic plans and business development goals and may also
include other statements that are predictive in nature or that depend upon or
refer to future events or conditions and can generally be identified by words
such as "will", "may", "expects," "anticipates," "intends," "plans,"
"believes," "estimates" or similar expressions In addition, any statements
that refer to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. These statements are
not historical facts but instead represent only the Company's expectations,
estimates and projections regarding future events.
    Although the Company believes the expectations reflected in such
forward-looking statements are reasonable, the forward-looking statements are
not guarantees of future performance, involve certain risks and uncertainties
that are difficult to predict. Undue reliance should not be placed on such
statements. Certain material factors, assumptions or estimates are applied in
making forward-looking statements. Known and unknown factors could cause
actual results may differ materially from those expressed or implied in such
statements. Important factors that could cause actual results to differ
materially are referred to in the body of this news release and also include
the risks and uncertainties discussed herein, the matters set forth under
"Risks and Uncertainties" contained in the Company's Annual Information Form
filed with applicable securities regulators and the factors detailed in the
Company's other filings with applicable securities regulators, including the
factors detailed in the Company's annual and interim financial statements and
the notes thereto. Readers of this press release are cautioned that
forward-looking statements are not guarantees of future performance.
    The Company does not undertake any obligation to update or release any
revisions to these forward-looking statements to reflect events or
circumstances after the date of this press release or to reflect the
occurrence of unanticipated events, except as required by law.





For further information:

For further information: Anthony Lam, CA, CFO, Points International
Ltd., (416) 596-6382, anthony.lam@points.com; Alex Wellins or Brinlea Johnson,
The Blueshirt Group, (415) 217-7722, alex@blueshirtgroup.com

Organization Profile

POINTS INTERNATIONAL LTD.

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