TORONTO, March 31 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management portal,
Points.com (www.points.com) - is pleased to announce that Northwest Airlines
has launched a new online auction using technology developed by Points
International and its partner Truition.
The auction allows members of WorldPerks(R), the Northwest frequent flyer
program, to redeem WorldPerks miles for unique offers, many of them
one-of-a-kind experiences. Items available for auction include luxury vacation
packages, unique sporting events, merchandise, and much more. This is the
fifth auction product launched by Points and Truition.
"WorldPerks is proud to partner with Points/Truition to provide another
innovative and fun way for our members to redeem their miles", said Bob
Soukup, Managing Director WorldPerks.
"Our auction product is extremely popular, both with loyalty program
members and operators," said Points CEO Rob MacLean. "WorldPerks members are
seeing what other loyalty program members have - the variety of exciting
opportunities our online auction gives them. This excitement gives program
members more reasons to visit the WorldPerks site, which further cements
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management portal. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, American Express(R) Membership Rewards(R),
Aeroplan(R), AsiaMiles(TM), British Airways Executive Club, Northwest
WorldPerks(R), Wyndham Hotel Group's TripRewards(R), Delta SkyMiles(R), and
InterContinental Hotels Group's Priority Club(R) Rewards. Redemption partners
include Amazon.com(R) and Starbucks.
About Northwest Airlines
Northwest Airlines is one of the world's largest airlines with hubs at
Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately
1,400 daily departures. Northwest is a member of SkyTeam, an airline alliance
that offers customers one of the world's most extensive global networks.
Northwest and its travel partners serve more than 1,000 cities in excess of
160 countries on six continents.
For further information:
For further information: For investor relations: Anthony Lam, Chief
Financial Officer, Points International Ltd., (416) 596-6382,
firstname.lastname@example.org; Corporate website: www.pointsinternational.com; For
partnerships and other inquiries: Christopher Barnard, President, Points
International Ltd., (416) 596-6381, email@example.com