TORONTO, Oct. 20 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF) - owner and operator of the world's leading reward-management web site,
www.points.com - announced today that Mr. Bruce Croxon has been appointed to
the Company's board of directors. With the addition of Mr. Croxon as an
independent director, the board consists of six members.
Mr. Croxon, age 47, was a founder of Lavalife, a category leader and
internationally recognized brand in the online dating industry. He was
instrumental in growing the company to just under $100 million in revenue and
was CEO when the company was sold to Vertrue in 2004. He stayed on as CEO
until 2006 and has since been active as both an investor and advisor in early
stage companies in the technology and hospitality sectors. Mr. Croxon is an
active member of the Young Presidents Organization and sits on the board of
the Trans Canada Trail.
"Points continues to strengthen its team with the addition of Bruce, an
experienced veteran in the industry. Bruce's outstanding track record of
building exceptional online and consumer brands will be beneficial as we
continue to raise the profile of the consumer elements of Points' business,
including our consumer portal at www.points.com and our Global Points Exchange
(GPX) platform, the world's first peer-to-peer platform for trading loyalty
currencies," said Stephen K. Bannon, Chairman of Points International.
"Points is one of those great companies that is not yet on the majority
of consumers' radar since most of its revenues to date have been from its
business-to-business channels," said Mr. Croxon. "I am delighted to join the
board and look forward to helping this talented team elevate awareness of
Points' loyalty products. I believe that consumers will turn to Points to
unlock the value in the billions of dollars in points they have earned from
various loyalty programs that are sitting unused in their accounts, and this
is especially true in these difficult economic times."
About Points International Ltd.
Points International Ltd. is owner and operator of Points.com, the
world's leading reward-program management web site. At Points.com consumers
can Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25
of the world's leading reward programs. Participating programs include
American Airlines AAdvantage(R) program, Aeroplan(R), AsiaMiles(TM), British
Airways Executive Club, Wyndham Hotel Group's TripRewards(R), Delta
SkyMiles(R), and InterContinental Hotels Group's Priority Club(R) Rewards.
Redemption partners include Amazon.com(R) and Starbucks. Website:
For further information:
For further information: Investor relations: Alex Wellins, The Blueshirt
Group, T. (415) 217-7722; Brinlea Johnson, The Blueshirt Group, T. (212)
551-1453; Media relations: Jordan Fischler, Allison & Partners, T. (646)
428-0604; Partnership enquiries: Martin Tongue, Vice President, Business
Development, Points International, T. (416) 596-6363, E.