Please visit the CheesEU Halloumi(R) Pavilion, Booth No. 457, at the Canadian Food & Beverage Show, Mar. 2 - 4 2008 at the Direct Energy Centre in Toronto

    NEW YORK, Feb. 28 /CNW/ - The Cyprus Association for the Promotion of
Milk Products will participate with a Cyprus Dairy Pavilion at the Canadian
Food & Beverage Show to showcase Halloumi(R), Kefalotyri and Gravienra,
Europe's delicious and unique sheep and goat milk cheeses produced in the
Mediterranean island nation of Cyprus.

    (Photo: )

    More and more Canadians have had the opportunity to enjoy Cyprus
traditional cheeses through the "CheesEU" campaign, a two-year tactical
promotional program which has resulted in increased sales of Halloumi(R)
cheese in Canada. "Cyprus is a Mediterranean island nation steeped in ancient
history and myth. However, it is no myth that our unique national cheese,
Halloumi(R), has been winning over Canadian consumers with its delicious
flavour and versatile recipes," notes Dennis C. Droushiotis, the Association's
Managing Director. He adds that Halloumi(R) has been granted an Official Mark
in Canada for its authenticity as well as a registered trade mark by the
Canadian Intellectual Property Office. "Our marks in Canada are significant so
as to ensure that the Canadian consumer enjoys authentic Halloumi(R) from
Cyprus made in the unique historical methods and traditional manner."

    The Food & Beverage Show is an opportunity for industry experts such as
restaurateurs, chefs, importers, distributors and retail store owners to
sample and savour these fine cheeses. Visitors will delight in learning the
endless variety of ways that Halloumi(R) can be prepared. You can grill it,
grate it, stuff it into ravioli, or eat it fresh. The aroma of Halloumi(R)
being grilled or sauteed is especially irresistible, and food lovers at the
Canadian Food & Beverage Show will follow their noses to the CheesEU Cyprus
Dairy pavilion to try some. Also featured at the Pavilion will be Kefalotyri,
along with Graviera, the two traditional hard cheeses made from goat and sheep

    The Cyprus Association for the Promotion of Milk Products, formed in
January 2007, is co funded by the The Republic of Cyprus and the European
Union. Its mission is to increase trade and consumer awareness and
appreciation of Cyprus sheep and goat cheese products in the U.S. and Canadian
markets. In North America the two-year initiative includes among others in
store tasting programs, trade and consumer advertising, public relations, and
trade exhibitions such as the Canadian Food & Beverage Show. The Association
selected the former Trade Commissioner of Cyprus to North America, Mr. Dennis
C. Droushiotis, as Managing Director to lead its marketing initiatives from
offices based in New York.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Elena Yiasemides of the Cyprus Association for 
the Promotion of Milk Products, +1-212-842-4900

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