PlayLine launches BetonBattles.com



    VANCOUVER, Aug. 20 /CNW/ - ESI Entertainment Systems Inc. (TSX:ESY)
announced today that PlayLine Technologies Limited, a wholly owned subsidiary
of ESI, has launched www.BetonBattles.com, a revolutionary Internet skill
gaming site.
    BetonBattles.com is an Internet skill gaming site, where elements of
chance have been removed, that is targeted to the 18 to 30 year old market
segment. PlayLine's approach is to merge the current skill gaming legal
framework with high quality and visually stimulating skill games, along with
the ability to win significant cash prizes.
    BetonBattles.com is launching with CasinoBoB, a multiplayer first person
shooter game modeled on a virtual casino environment where players compete
head-to-head using an array of weapons including toothpick guns, olive
launchers, dice bombs, and poker chip shooters. BetonBattles has implemented
measures to comply with legal skill gaming requirements, including blocking
players from 14 US states where state gambling laws prohibit skill gaming,
providing fixed payout prizes that are pre-published and are not determined by
the number of players, providing an equal strength environment where players
have time to make strategic decisions, and where winning is based on qualities
such as precision, certainty, cleverness, expertness, and skills that include
hand-eye coordination, thinking and reacting quickly, and predicting opponent
strategy.
    In conjunction with the launch of BetonBattles, PlayLine is announcing
the World Series of Battles. Each month the top five leaders from the
BetonBattles Leader Board will be flown to Las Vegas where they will compete
in head-to-head WSOB Qualifying Tournaments. Twelve qualifiers will then
compete at the WSOB Championship Tournament where the top player will be
awarded a $100,000 prize.
    BetonBattles is being marketed via affiliate marketing programs, on-line
media buys, search engine optimizations and key word purchases, university ad
campaigns, and co-marketing to Citadel's database of 1 million consumers.

    About ESI Entertainment Systems Inc.

    ESI Entertainment Systems Inc. is a public company traded on the Toronto
Stock Exchange (TSX: ESY).





For further information:

For further information: ESI Entertainment Systems Inc., 15th Floor,
4710 Kingsway Ave, Burnaby, BC, V5H 4M2, Telephone (604) 299-6922, Facsimile
(604) 299-3984, www.esi.ca

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