Pizza Pizza and Pizza 73 spread smiles to children through fundraiser for Children's Miracle Network

    TORONTO, April 16 /CNW/ - Pizza Pizza and Pizza 73 are getting the dough
ready for a special fundraiser and promotional recipe that will benefit
children's hospitals across Canada. The Slices for Smiles campaign, which runs
from April 27 to May 3 in more than 430 participating Pizza Pizza and Pizza 73
locations, is expected to play a significant part in raising more than
$100,000 for the Slices for Smiles Foundation this year, which in turn will
donate the funds to Children's Miracle Network.
    For one week, customers can enjoy hot and freshly made pizza at a
discounted price with a percentage of the proceeds going directly to the
Slices for Smiles Foundation. This is the first time Pizza Pizza and Pizza 73
have offered the program to customers in western Canada.
    Pizza Pizza locations, in addition to providing value menu offerings,
will also be employing several other fundraising channels, including donation
options for online and call centre orders, the sale of Children's Miracle
Network balloons in-store with bounce back offers to consumers and coin
donation boxes. Children's Miracle Network is confident Canadians will show a
healthy and generous appetite for the campaign's deals and the ease with which
they can give back to their local children's hospital.
    "One in four children in Canada will visit a children's hospital every
year," said John Hartman, chief international officer for Children's Miracle
Network. "We and our member hospitals are grateful for Pizza Pizza and Pizza
73's commitment to helping raise much-needed funds for sick and injured
children across the country."
    As part of the week-long event, all traditional Pizza Pizza restaurants
in Canada will be offering cheese slices to consumers for $1.75, and medium
cheese or pepperoni pizzas to walk-in customers for $5. Twenty-five cents from
the sale of each slice and 50 cents from the sale of each medium pizza will be
donated to Children's Miracle Network through the Slices for Smiles
Foundation. Customers looking to purchase four or more medium pizzas can
pre-order through the call centre for pick-up.
    In western Canada, Pizza 73 customers will have the opportunity to
purchase 9 inch pepperoni pizzas for a special walk-in price of $4.99, with 50
cents of each sale going toward the campaign along with the option to add a
donation to online orders.
    "Slices for Smiles is based on the simple foundation that children love
pizza," said Pat Finelli, chief marketing officer for Pizza Pizza and Pizza
73. "We started the program in 2007 to celebrate our 40th anniversary. Since
then, we've grown a fair bit with expansion in British Columbia, Alberta,
Saskatchewan and Quebec - so we're excited to add new features and additional
days to our fundraiser while broadening our support of hospitals across
    The monies raised will go toward providing state-of-the-art care,
purchasing specialized equipment, supporting preventative education programs
and pediatric research for Children's Miracle Network member hospitals in
    The Slices for Smiles Foundation has raised more than $200,000 for
children's charities since Pizza Pizza first introduced the program in October

    About Children's Miracle Network

    Children's Miracle Network is an international non-profit organization
dedicated to saving and improving the lives of children by raising funds for
children's hospitals. Each year, the 170 Children's Miracle Network hospitals
- 14 of which are in Canada - provide the finest medical care, life-saving
research and preventive education to help millions of kids overcome diseases
and injuries of every kind. To learn more, go to:

    About Pizza Pizza and Pizza 73

    Founded in 1967, Pizza Pizza is an industry pioneer and Canada's number
one pizza chain. With the 2007 acquisition of Pizza 73, a leader in western
Canada since 1985, Pizza Pizza operates more than 600 traditional and
non-traditional restaurants coast to coast. Pizza Pizza has introduced
numerous innovations such as whole-wheat, multi-grain dough, a gluten-free
crust and the elimination of industrially-added trans fats from all menu
items. Through the years, the company has been a loyal supporter of community
groups, helping to organize fundraisers, sponsoring events and supporting
local projects at the corporate and franchise level.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Kathleen Stelmach, Torchia Communications,
(416) 341-9929 ext.227,; Ani Chakmakian, Torchia
Communications, (780) 868-8068,

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