Pizza 73 double-decker boxes highlight how Entrepreneurial innovation can lead to environmental sustainability

    EDMONTON, April 7 /CNW/ - When Pizza 73 opened its first location in
1985, the company embarked on a path of innovation that quickly led to new
products, marketing concepts and its signature double-decker pizza boxes. The
boxes have remained to this day a symbol for the brand and an example of early
environmental stewardship. While many customers enjoy the hot and fresh
products inside, what's on the outside is just as appealing.
    The original double-decker pizza boxes are believed to be the first and
only boxes in the Canadian pizza industry to integrate packaging efficiency,
functionality and convenience with environmental sustainability. Through its
two-tiered layers, customers receive two pizzas, or a pizza and a wing meal,
all in one compact container. This distinctive feature uses fewer materials to
serve twice as much food, while reducing the amount of energy and water needed
to create the boxes. Both the pizza and wing boxes are made from 100% recycled
materials with 94% of its content coming from post-consumer fibers.
    "Pizza 73's double-decker boxes are an example of how you don't have to
sacrifice performance, convenience or great taste for sustainability," affirms
Pat Finelli, chief marketing officer for Pizza 73. "These innovations are a
testament to the entrepreneurial spirit and demonstrate how sustainable
business practices lead to better business and industry leadership."
    Last year, Pizza 73 and parent company Pizza Pizza spared more than
100,000 trees simply by using recycled materials in their boxes.
    Cardboard is a thin, stiff material made from paper pulp which is a
combination of ridged (corrugated) materials in between two flat facings. This
type of material is recyclable and naturally biodegradable when it doesn't
contain any food and is in dry condition.
    While many pizza boxes are recyclable, what makes Pizza 73 boxes special
is that they have evolved over time to use fewer materials and an improved
grade of corrugated cardboard. Today these boxes are lighter, while still
maintaining the temperature, humidity and freshness of the delectable meal
    By recycling corrugated cardboard, consumers can help conserve natural
resources like water and energy, reduce the amount of carbon sequestered from
the atmosphere, and supply an excellent source of fiber for recycling.
According to Environment Canada, products from recycled cardboard use about
25% less energy and create half as much pollution than if they were made from
virgin materials.

    Pizza 73 aims to satisfy each and every customer by providing excellent
quality food and true value in a fast and friendly manner. Founded in 1985,
Pizza 73 was acquired in 2007 by Pizza Pizza Limited, making it Canada's
number one pizza chain in terms of sales. Combined, Pizza 73 / Pizza Pizza
operate more than 600 traditional and non-traditional restaurants from coast
to coast. The company is a leader in the communities in which it operates by
providing in-kind support and volunteers to numerous charities, events, youth
programs, and sports teams at the corporate and franchise level.

For further information:

For further information: or to schedule an interview, please contact:
Ani Chakmakian, Torchia Communications, P: (780) 868-8068, E:

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