Pitney Bowes acquires Bluetree as Canada announces the Do-Not-Call Registry

    TORONTO, Feb. 26 /CNW/ - In keeping with its position as a leader in
mailing innovation, Pitney Bowes has acquired the direct marketing company
Bluetree, just in time for the arrival of Canada's Do-Not-Call Registry (DNC).
The acquisition of Bluetree enables Pitney Bowes to offer an expanded menu of
solutions to companies seeking profitable alternatives to telemarketing. In
the United States, where the Do Not Call Registry has been in effect since
2003, up to 35% of telemarketing spending has been shifted to direct
marketing, and many expect to see a similar migration of funds here in Canada.
This represents a significant opportunity for Pitney Bowes to market its
advanced mailstream technologies.
    "Our solutions make direct mail the inexpensive way to deliver messages
quickly and compellingly, while tightly targeting existing and prospective
customers," said Deepak Chopra, President of Pitney Bowes Canada. "Bluetree's
deep presence in Canada will allow our customers to navigate the obstacles of
reaching customers and prospects during this critical time."
    With its one-to-one marketing methodologies, Bluetree complements Pitney
Bowes' already strong mail and document offerings by ensuring maximum lead
generation and brand-building opportunities for clients. Since 1996, Bluetree
has been creating dynamic marketing portals (Bluestream) designed to manage
the development of Web to print workflow and mailings, personalised URLs for
individual direct mail pieces, integrated Customer Relationship Management,
Data Analytics, and tools to support the workflow and management of systems
    Canada Post's Direct Marketing Online(TM) service
(directmarketingonline.ca) is using Bluetree's technology to help Canadian
businesses design and deliver eye-catching direct marketing campaigns directly
from the desktop to doorstep. Direct Marketing Online enables any size
business to create direct mail in six easy steps and print as little as 50
copies to hundreds of thousands. Businesses can execute a high-quality, cost
effective direct marketing campaign by using custom photos and templates,
uploading or purchasing mailing lists specific to their target market with
geographic, demographic and lifestyle criteria and then choosing from a large
variety of mailing and tracking options. Retaining and attracting new
customers has never been easier with the power of direct mail.
    Now that Pitney Bowes has added Bluetree to its menu of client offerings,
the company can now provide virtually any mailing/direct marketing resource.
In addition to industry-leading digital mailing solutions, Pitney Bowes has
products that scan, print, copy, bind, fax, fold, insert and seal, allowing
clients to efficiently create, produce, distribute and manage their flow of
mail and documents. The company is also a force in software technology, with
innovations that enable MapQuest to provide directions to customers online,
and eBay(R) users to easily calculate and pay for postage, and access shipping
services. Pitney Bowes does more to help businesses strengthen their customer
experience programs, streamline operations and propel profits beyond current

    CMA's New Rules for Telemarketing and the National DNC List Roundtable

    To celebrate its acquisition of Bluetree, and to recognize the upcoming
arrival of the DNC Registry, Pitney Bowes is pleased to sponsor the Canadian
Marketing Association (CMA) New Roles for Telemarketing and the National
Do-Not-Call List Roundtable Series (www.the-cma.org/crtc). This important
series will provide inside information about Canada's New National DNC list,
and will supply essential learning for any organization that uses the
telephone to market its goods or services.

    Roundtable events are scheduled across Canada as follows:

    February 27 - Toronto            March 18 - Ottawa
    March 5 - Calgary                April 17 - Montreal
    March 7 - Vancouver              April 1 - Halifax

    About Canada's National Do-Not-Call List

    Millions of Canadians are saying no to telemarketers and yes to mail. In
2003, the U.S. introduced a National DNC Registry designed to stop most
telemarketers from making unwanted phone calls to households. Within the first
few months after the DNC Registry came into effect, nearly 60 million
Americans had registered.
    Here at home, Bell Canada has been chosen to operate Canada's own
National DNC List. The aim of the registry is to combat telemarketing fraud
and increase privacy. It will require telemarketers to transmit Caller-ID
information, and help to crack down on unauthorized billing by telemarketers.

    About Pitney Bowes

    Pitney Bowes is a mailstream technology company that helps organizations
manage the flow of information, mail, documents and packages. Our 35,000
employees deliver technology, service and innovation to more than two million
customers worldwide. The company was founded in 1920 and annual revenues now
total $6.1 billion. Pitney Bowes of Canada Ltd. has a direct sales and service
force of approximately 800 professionals located in offices throughout the
country. The head office for its operations in Canada is located in
Mississauga, Ontario. More information is available at www.pitneybowes.ca and

For further information:

For further information: Amanda Shuchat, Hill & Knowlton for Pitney
Bowes Canada, (416) 413-4629, amanda.shuchat@hillandknowlton.ca

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