Pioneer(R) Brand Canola Seed Will Soon be Available at Many More Retail Locations in Western Canada

    CHATHAM and MISSISSAUGA, ON, March 3 /CNW/ - Canola growers in Western
Canada soon will be able to purchase Pioneer(R) brand canola seed at select
local independent and co-op retailers. A new agreement between DuPont Canada
and Pioneer Hi-Bred will provide hundreds of additional retail outlets with
access to an exclusive line of Pioneer(R) brand canola products through DuPont
    "Canola growers will find it easier to purchase high-yielding Pioneer(R)
brand canola products than ever before," said Ian Grant, president and
business director of Pioneer Hi-Bred in Canada. "Pioneer Hi-Bred is committed
to continuing to grow and expand our canola seed business in Western Canada
and this agreement will take grower access to our canola genetics to a whole
new level."
    "We are excited to be able to give growers the option to buy exclusive
Pioneer(R) brand canola seed at the same location where they are already
buying DuPont crop protection products," said Thor Cruse, business director
for DuPont Canada Crop Protection. "This agreement allows us to serve those
growers better by giving them access to a new seed choice at their preferred
independent or co-op retailer."
    Currently, Pioneer(R) brand canola seed is available through independent
Pioneer Hi-Bred sales representatives and Viterra retailers. Pioneer Hi-Bred
remains committed to these existing distribution channels and to helping them
continue to grow their businesses. "Both our own Pioneer Hi-Bred sales reps
and the Viterra retailers remain vital to our success," Grant confirmed.
    These channels will each continue to have access to their own exclusive
lineup of high-yielding canola products. The new channel will also have its
own exclusive Pioneer(R) brand canola products.
    "Our canola pipeline is so strong that we have more top-yielding canola
hybrids available than we can practically bring to market through our current
distribution channels," Grant said. "Not many companies would be able to
provide three separate distribution channels with unique, exclusive,
competitive and high-performing canola products."
    The revenue generated through sales in the new channel will help support
continued investment in research to develop new and better Pioneer(R) brand
canola products and traits for Western Canada.
    The new agreement is also a win for the DuPont Ag and Nutrition platform,
allowing the crop protection and seed portions of the company to work together
to provide additional value to both retailer and farmer customers with
enhanced seed and crop protection offerings.
    These new retailers will have Pioneer brand canola hybrids in their
warehouses in time for the start of the selling season this fall.

    Established in 1946, Pioneer Hi-Bred Limited is Canada's premier seed
company and a wholly owned subsidiary of Pioneer Hi-Bred, a DuPont business.
Pioneer Hi-Bred is the world's leading source of customized solutions for
farmers, livestock producers and grain and oilseed processors. With
headquarters in Des Moines, Iowa, Pioneer provides access to advanced plant
genetics in nearly 70 countries.

    DuPont is a science company. Founded in 1802, DuPont puts science to work
by creating sustainable solutions essential to a better, safer, healthier life
for people everywhere. Operating in more than 70 countries, DuPont offers a
wide range of innovative products and services for markets including
agriculture, nutrition, electronics, communications, safety and protection,
home and construction, transportation and apparel.

    The DuPont Oval Logo, DuPont(TM) and The miracles of science(TM) are
registered trademarks or trademarks of DuPont. E. I. du Pont Canada Company is
a licensee. Member of CropLife Canada.
    Pioneer(R) is a registered trademark licensed to Pioneer Hi-Bred Limited.

For further information:

For further information: Joanne Hewitson, Marketing Communications
Manager, DuPont Canada Crop Protection, (905) 821-5595,; Rachel Faust, Communications Coordinator,
Pioneer Hi-Bred Limited, (800) 265-9435, ext. 6722,

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