Pioneer launches new flat panel televisions with game-changing technology for serious entertainment junkies

    TORONTO, June 27 /CNW/ - With ten years experience delivering flat panel
televisions to the North American Market, Pioneer continually develops display
technology that creates an emotional impact for those who experience its
unrivaled picture quality. That's why the company's new flat panel
televisions, available in stores this week, allow viewers to see, hear and
feel an emotional experience like never before. The game-changing technology
creates significantly deeper black levels, which ultimately lead to richer
colors, sharper details and unrivaled performance. The eight new models,
ranging in size from 42-inches to 60-inches diagonal, will be available
beginning this month.
    Pioneer's engineering team originally selected plasma technology because
its self-emissive nature creates the deepest blacks. Since black is the
starting point for all colors, the deeper and more accurate the blacks, the
more vivid and lifelike the colors become. The newest Pioneer technology is
led with black level reproduction that is 80 percent darker than the previous
generation. This is achieved through a series of proprietary technologies
harmonized to work together.
    Oscar winning cinematographer Dion Beebe ("Memoirs of a Geisha",
nominated for "Chicago") spoke recently about the importance of black and
light and color in the work that he does. "Where light becomes interesting to
me is not just in blacks and whites but the shades between light and dark and
the subtle tones and textures within shadows," Beebe said. "In terms of what I
do as a cinematographer, it's the ultimate tool in terms of creating a
situation and imposing a look on a situation. The interplay of light, darkness
and color captures everything, without a word being said."
    Pioneer's goal in creating its newest flat panel displays was to capture
the images created by artists like Beebe and ensure they are reproduced in a
form as close to the original as possible. As a result of these efforts,
Pioneer flat panel displays evoke emotion from viewers unlike any other

    -   Colors Like Never Before. As the foundation for all color, the
        ability to create deep black results in the richest, most three-
        dimensional colors. The deep blacks and vivid colors are the result
        of Pioneer's newly developed cell structure, crystal emissive layer
        and newly designed filter.

    -   Performance Like Never Before. Pioneer's engineering goal was to
        create errorless and noiseless video signal processing for a
        heightened emotional experience. This was achieved through the
        company's new video processing and an "Optimum" mode that
        automatically processes images based on the signal and room
        conditions. Optimum mode can detect the difference between a news
        program, cartoon, sporting event, music video or other content based
        on the signal. It also detects the room lighting condition. Using
        internal intelligence, it adjusts the parameters that are used to
        process the image, optimizing it for the viewer.

    -   Sound Like Never Before. As a leader in audio technology for nearly
        70 years, Pioneer placed significant emphasis on speaker technology
        to enhance the high definition experience. Without clear vocals,
        cymbals crashing and guitar picking, a music video would not make the
        viewer feel as if he/she were at the concert. Likewise, the lack of
        crystal clear sound effects minimizes the emotional impact of action
        films and video games. Pioneer is the first company to put an
        emphasis on the audio quality of its video products.

    These new flat panel televisions developed as part of Pioneer's Project
KURO bring game-changing performance to consumers who demand only the best.
With this introduction, Pioneer breaks away from the commoditization model,
placing focus on its premium position in the market. The company will maintain
its focus on quality, performance and design.
    "In the art world, a plain white canvas represents a blank slate waiting
for an artist to create. In the world of television, a black screen is a
similarly blank canvas ready for content to be displayed. Pioneer engineers
reached a monumental achievement by creating black levels that are 80 percent
deeper than previously possible - defining the ultimate "blank canvas" ready
for high definition movies, television and sporting events," said Russ
Johnston, senior vice president of marketing and product planning for the Home
Entertainment and Business Solutions Group at Pioneer Electronics (USA) Inc.

    Pioneer Launches Game Changing Flat Panel Televisions

    Pioneer's Home Entertainment and Business Solutions Group develops high
definition home theater equipment for sports and entertainment junkies. Its
flat panel televisions, Blu-ray Disc players, A/V receivers and speakers
heighten the emotions created by great HD content. The company brands include
Pioneer(R) and Elite(R). When purchased from an authorized retailer, consumers
receive a limited warranty for one year with Pioneer products and three years
with Elite products.

    Pioneer and Elite are registered trademarks of Pioneer Corporation.

For further information:

For further information: Amy Koenig, (905) 946-7433 or; Cristine Martin, (416) 934-1093 or

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