Launches Local Language Site to Target Rapidly Growing Audience
SAN FRANCISCO, November 15 /CNW/ - Piczo (www.piczo.com), the online
social networking site for safer teen self-expression, today announced its
global expansion into Russia, one of the fastest growing social networking
regions globally, with the launch of Piczo Russia.
Piczo will offer Russian teens a safer, more private social network where
they can express themselves by downloading, creating and sharing cool digital
The launch into the Russian market is part of Piczo's international
growth strategy which has already seen exponential growth in Germany to over 2
million unique users today, up six-fold since September 2006. Recent launches
into new markets have enabled Piczo to build on its position as the top
destination for 13-18 year-olds with over 28 million registered users
Piczo is already well established across Eastern Europe, where it now has
over 850,000 unique users accessing the site with more than 65 million page
views a month.
Piczo's focus on privacy and control has been an important product
differentiator since the site's creation. As Piczo users cannot search for
others through the network, groups are formed more like a private party, with
growth happening virally and through word of mouth.
"Piczo's launch in Russia will offer a blank canvas where teens can
express themselves the way they want to. We know what matters to Piczo users
the most is a social network that's relevant to their lives, innovative, safe
and fun," said Jeremy Verba, CEO of Piczo. "Our user base has grown so rapidly
across Europe for precisely these reasons and our Russian site will continue
in the same success."
"We are truly excited to be the first major social media platform to
launch in Russian, and with our current user growth in the region, we are
confident we are serving a market need that will help us take Piczo's
worldwide growth to the next level," said Chris Seth, European Managing
Director of Piczo.
Notes to Editors
About Piczo, Inc.
Piczo empowers teenagers worldwide to creatively express themselves,
build personal communities, and share ideas and experiences with their friends
in a safer online environment. Piczo's customizable content, colorful
graphics, glitter text, video, games, and photo editing tools spotlight member
creativity without requiring any technical know-how. Piczo has offices in San
Francisco, New York, and London.
Piczo facts More than 28 million registered user accounts
-- Over 12 million Monthly Unique Visitors generating one billion
monthly page views
-- Piczo is the 3rd most popular teenage social networking site
-- Created for teenagers worldwide, Piczo users are typically 13-to-16
For further information:
For further information: Piczo, Inc. Joan Lockwood, 415-263-3485