Photo/Interview Opportunity - Baking Soda: The Untold Story

    Arm & Hammer celebrates 150 years of cleaning and deodorizing with a
    journey through the decades exploring all you didn't know about Baking

    TORONTO, Jan. 31 /CNW/ - A recent poll commissioned by Arm & Hammer
indicates that while 76 per cent of people say they are doing everything they
can to reduce their environmental footprint, only 14 per cent always use
natural cleaning products(1). A separate study also found 87 per cent of
people know baking soda is a natural cleaning and deodorizing alternative, but
only 37 per cent look for it as an ingredient in household products(2).
    As Canadians seek more environmentally-friendly product choices, Arm &
Hammer invites you to explore the many household uses for Baking Soda and
experience its 150-year history in an interactive, sensory experience. The
Baking Soda (R)Evolution Tour will begin with the origins of the time-tested
cleaner and deodorizer. A tour through the decades will show how baking soda
has evolved over time. The tour will wrap up in the present day and feature
the newest way to use the power of baking soda at home.

    WHAT:  Baking Soda (R)Evolution Tour
           An interactive, sensory journey
           Experience the line of Arm & Hammer Baking Soda products
           Natural cleaning and deodorizing tips for the entire home

    WHEN:  Thursday, January 31, 9 a.m. - 4:30 p.m.

    WHERE: Edward Gallow Mansion, Gloucester Square Inns
           512 Jarvis Street (just north of Wellesley St. E.), Toronto

    WHO:   Julia Liska, registered nurse and program advisor to the Personal
           Support Worker program, Humber College will lead the tour, conduct
           product demonstrations and share cleaning tips and tricks.

    (1) Ipsos Camelford Graham, November, 2007.
    (2) Pollara, December, 2007.

For further information:

For further information: To set up an interview with Julia, or for
onsite assistance: Janine Allen, (O) (416) 482-0778, (C) (416) 456-1227,
Veritas Communications,

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