Photo opportunity - Toronto puckers up to beat Guinness World Record

    International fashion retailer challenges Torontonians with kissing
    contest on Queen Street

    TORONTO, Aug. 14 /CNW Telbec/ - On Friday, August 17th at Noon, twelve
GTA couples will lock lips to beat the world record for kissing while standing
in the windows of leading European fashion retailer Mexx. The new record to
beat is more than 31 hours!
    The occasion marks the opening celebration of the retailer's first Queen
Street store. Playing on the theme that created the successful brand in
1986 -- when two popular European brands, Moustache and Emanuelle were united
with two kisses - M(oustache) + E(manuelle) + XX = MEXX -- the event pays
tribute to the history of the brand and the love affair that started it all.
    The event, entitled 'Inspired by individual style...and a kiss!' also
highlights the arrival of the brand's Fall collection which will be sported by
the kissing couples. The contest places the twelve couples in the store
windows with the couple who remains lip-locked the longest winning a $10,000
shopping spree and the chance to be crowned the world's longest kissers!
    The 'Inspired by individual style...and a kiss!' contest is officially
registered with Guinness World Records with the record to beat at 31 hours,
30 minutes and 30 seconds set by James Belshaw and Sophia Severin in London,
U.K. Mexx will monitor the kissing couples around the clock to ensure that
they follow the rules set by Guinness which include: couples must be awake and
standing at all times. They are not allowed to have a break, and they may only
drink from a straw without allowing their lips to part.
    Friends and family members will be on-site to cheer on the courageous
couples as they test their style and kissing endurance!

                            364 Queen Street West

For further information:

For further information: Carrie Sanders, GA & Associates, Toronto: (416)
348-0091, Montreal: (514) 933-2736,

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