Photo: Country Inns & Suites by Carlson Expands Its Commitment to Reading with Two-Year Sponsorship of Emmy-Award Winning Reading Rainbow Program

    Enhanced Read It & Return Lending Library will also add new books from the
    Reading Rainbow Collection

    MINNEAPOLIS, Sept. 13 /CNW/ -- Country Inns & Suites By Carlson(SM), Inc.
today announced an expanded commitment in promoting literacy and life-long
learning by becoming a presenting sponsor of the Emmy-Award winning Reading
Rainbow program featured on PBS television. The two-year, $500,000 sponsorship
will assist Reading Rainbow's commitment to helping young children adopt
positive reading habits, skills and attitudes. This commitment also brings
increased visibility to the Read It & Return Lending Libraries available in
more than 400 Country Inn & Suites locations across the United States and

    To view the Multimedia News Release, go to:
    "Aligning our Read It & Return Lending Library with a
critically-acclaimed series like Reading Rainbow adds instant credibility to
our goal of promoting life-long learning," said Steve Mogck, executive vice
president and brand leader for Country Inns & Suites By Carlson. "We are
excited to be a part of Reading Rainbow's inspiring tradition and look forward
to gaining more recognition among families across the country that enjoy the
    Launched in 2001, the lending library provides free books to guests based
on the assurance they will return the book on their next visit. The selection
of books, with titles for all ages including many classics and best-sellers,
was recently expanded and will now also feature several books from the Reading
Rainbow collection. The Read It & Return library is displayed in the lobby of
every hotel on a specially designed bookshelf resembling a giant book.
    "As a family-friendly company that goes out of its way to champion a love
of learning, Country Inns & Suites is the perfect partner for Reading
Rainbow," said Donald K. Boswell, president and CEO of WNED, the co-producer
of Reading Rainbow. "We anticipate a lasting relationship that will bring even
more attention to the important goal of promoting reading to kids across
    Since 1983, Reading Rainbow has delivered a dynamic, fast-paced,
half-hour PBS series intent on promoting the love of reading to children ages
4-8. Professionally, the series has been recognized with over 250 awards.
Reading Rainbow has garnered 26 Emmys (ten for "Outstanding Children's
Series"), a prestigious Peabody, nine CINE Golden Eagles, nine Parent's Choice
Awards and six international Prix Jeunesse Awards. More information about the
program is available at
    Visit for information about the Read It &
Return Lending Library. Reservations for all Country Inns & Suites By Carlson
locations can be made through the Web site at, by
calling toll-free 800-456-4000, or contacting a travel professional.

For further information:

For further information: Joan Cronson, +1-763-212-1418,, or Jeff Faust, +1-763-212-3371,, 
both Public Relations of Carlson Hotels Worldwide; or Darwin McPherson,
Director  Corporate Communications, Reading Rainbow, of Western New York
Public  Broadcasting Association, +1-716-845-7155, Web

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