Philips sets target to double sales from green products to 30% of total revenues within five years

    -   Philips launches fourth EcoVision program, further increasing energy
        efficiency of products and operations
    -   Philips CEO Gerard Kleisterlee: "every one of us should use his
        possibilities to contribute to saving our planet"

    MARKHAM, ON, Sept. 25 /CNW/ - Royal Philips Electronics (AEX:PHI,
NYSE:  PHG) announced today that by 2012, it aims for 30% of total global
revenues to come from Green Products, compared with 15% of group sales in
2006. This commitment is part of Philips' latest EcoVision program that
focuses on reducing the energy consumption of its products and facilities.
Within Canada, this announcement was made at a special presentation to the
York Region CEO Forum, "The Economics of Going Green", in Vaughan, Ontario.
    Philips' fourth EcoVision program also aims to increase the energy
efficiency of its operations by 25% and double its investment in Green
Innovations to EUR 1 billion (approx. C$ 1.4 billion) in the next five years.
These targets mean, amongst others, that by the end of 2008 the company's
offices will all be outfitted with energy efficient lighting systems and that
further reductions in greenhouse-gas emissions are realized in production and
distribution. Furthermore, the company calls on its employees to be
environmentally aware on a day-to-day basis in their working environment.
    Philips Green Products have a significant improved environmental
advantage for customers, users and society in one or more of the Philips Green
Focal Areas: energy consumption, packaging, hazardous substances, weight,
recycling and lifetime reliability.
    Gerard Kleisterlee, President and CEO of Philips said in a letter to
employees: "We believe that big change starts small and that every one of us
should use his possibilities to contribute to saving our planet. What's more,
we are convinced that those companies that combine the principles of economic
growth and environmental stewardship will be the winners of the future and
offer long term rewards to you, our employees, and to our customers, partners
and shareholders."
    Barbara Kux, member of the Group Management Committee and chair of the
Sustainability Board said: "We want to be a company that provides solutions to
complex problems such as sustainable development. Sometimes these solutions
will be simple; sometimes they will require more comprehensive approaches. But
one thing that is sure is that environmental stewardship and a commitment to
energy efficient innovations will be a key characteristic of our development
over the coming years and will create value both for our planet and for our
    Besides providing energy efficient lighting solutions, Philips has a
green product portfolio consisting of medical equipment and consumer
electronics and household and personal care goods. Philips' campaign communicates to the public at large that solutions in
energy management can be simple and easy to implement. Visitors to the website
have pledged to switch over 3.3 million lightbulbs to energy saving
alternatives since the campaign started in early July this year.
    Philips also improved its environmental performance in the Dow Jones
Sustainability Indexes for the fourth consecutive year this month, making the
company the global leader in the sector Personal and Household Goods, a
recognition which shows that Philips continues to capitalize on the growing
demand for energy efficient and eco-friendly products.

    About Royal Philips Electronics

    Royal Philips Electronics of the Netherlands (NYSE:   PHG, AEX: PHI) is a
global leader in healthcare, lifestyle and technology, delivering products,
services and solutions through the brand promise of "sense and simplicity".
Headquartered in the Netherlands, Philips employs approximately
125,800 employees in more than 60 countries worldwide. With sales of EUR
27 billion (C$ 38.7b) in 2006, the company is a market leader in medical
diagnostic imaging and patient monitoring systems, energy efficient lighting
solutions, personal care and home appliances, as well as consumer electronics.
News from Philips is located at

For further information:

For further information: James Savage, Philips Canada Corporate
Communications, Tel: (905) 201-4509, Email:; Paul
Keable, MS&L, (416) 847-1307,

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