Philippe Lamarre, graphic designer and publisher, awarded Phyllis Lambert Design Montréal Grant

    MONTREAL, June 12 /CNW Telbec/ - The Mayor of Montréal, Gérald Tremblay,
today awarded the inaugural Phyllis Lambert Design Montréal Grant to graphic
designer and publisher Philippe Lamarre. Created in honour of Phyllis Lambert,
founding Director of the Canadian Centre for Architecture (CCA), the $10,000
grant, offered by the Ville de Montréal, will enable the recipient to document
and distribute, via a collaborative website, the visual heritage of Berlin,
Buenos Aires and Montréal, the three UNESCO Cities of Design. The official
grant award ceremony took place at City Hall with Ms. Lambert, members of the
jury and guests from the design community in attendance.
    "With the Phyllis Lambert Design Montréal Grant, the Ville de Montréal
seeks to encourage our city's talented emerging designers to pursue their
professional development, but also to enrich their careers through the
discovery of other creative cities around the world," Mayor Tremblay said.
"UNESCO recently acknowledged our city's huge creative potential in design and
the strong concentration of talent here by naming Montréal a UNESCO City of
Design. In awarding this grant, the city hopes to stimulate the development of
international networks and markets for the next generation of Montréal
    For her part, Ms. Lambert said: "I want to thank the Ville de Montréal
for this wonderful initiative. Recognizing up-and-coming young people who are
talented in design that relates to the city is essential for the advancement
of our society. This grant will enable young professionals to expand their
knowledge of international design practices, come into contact with a
diversity of creative realms, and benefit from a dynamic professional network.
In other words, this award is as vital for the City of Montréal as it is for
the winner. I want to congratulate the first laureat of this distinction."

    Documenting urban visual heritage

    Mr. Lamarre believes that vernacular graphic design, like architecture or
urban planning, contributes to a city's personality. Vernacular graphic design
includes official and commercial signage as well as any other visual element
that leaves its mark on the urban landscape. Examples in Montréal include
painted advertisements on brick walls and even signs - visual artifacts that,
by way of the techniques with which they were created, their style or their
content, embody the spirit of their times. Different cultures possess their
own pictorial languages that blend typography and iconography in specific ways
to guide citizens in their day-to-day activities.
    The vernacular graphic design documentation project envisioned by
Mr. Lamarre aims to index and classify these visual symbols of the past and
present, in turn promoting the architectural heritage of the cities involved
as well as presenting and preserving their identities and specific natures.
The project, which will take place over a period of eight months, will include
travel to Berlin and Buenos Aires, two member cities of the UNESCO Creative
Cities Network. The results of Mr. Lamarre's research and documentation will
be showcased on a website, which will be the centrepiece of a collaborative
project inviting users to post their own images of vernacular urban design in
cities all over the world.

    2008 Recipient: Philippe Lamarre, graphic designer and publisher

    Philippe Lamarre is co-founder of Toxa, a multidisciplinary design
studio, and of Urbania, a magazine whose quarterly themed issues are devoted
essentially to Montréal and have been acclaimed for their daring tone and
design. He is also the producer of the series Montréal en 12 lieux, aired on
TV5. His professional practice is notable for its off-the-wall vision of the
city, its innovative spirit and its creativity.
    The members of the jury, Mirko Zardini, Director of the CCA, Monique
Savoie, Director of the Society for Arts and Technology, and Marie-Josée
Lacroix, Design Commissioner of Montréal and Director of Design Montréal, were
unanimous in acknowledging the grant recipient's talent for exploring and
making use of the non-conventional media favoured by his generation of
creators to capture the soul of a city.
    "Philippe Lamarre offers us a new way of seeing the city, at once
informative and enlightened, that focuses on architectural symbols and icons
of popular culture. His project for a collaborative website will reach out to
an entire new generation that is eager to exchange ideas and share
observations about our city and its identity with like-minded communities of
Internet users all over the world," Ms. Savoie emphasized.

    About the Phyllis Lambert Design Montréal Grant

    The Phyllis Lambert Design Montréal Grant, awarded annually by the Ville
de Montréal, aims to reward the talent of a Montréal designer or design
collective with fewer than 10 years' practice, and having demonstrated
exceptional quality in studies and work as well as marked interest in the
city. The grant is named in honour of Phyllis Lambert, a great Montrealer and
staunch defender of emerging designers. In naming the grant for Ms. Lambert,
the Ville de Montréal sought to underscore her remarkable contribution to the
international reputation of Montréal and to the quality of life of its
citizens, as well as the decisive influence she has had on the quality of
urban planning, architecture and design in the city. Ms. Lambert was recently
honoured by the Canadian Urban Institute, which named her the recipient of its
Jane Jacobs Lifetime Achievement Award for 2008.

    For more information about the Phyllis Lambert Design Montréal Grant,
visit the website.

For further information:

For further information: Stéphanie Jecrois, Design Montréal, (514)
872-5388; Isabelle Huiban, Canadian Centre for Architecture, (514) 939-7001,
ext. 2607; Source: Renée Sauriol, Press Officer, Office of the Mayor of
Montréal, (514) 872-4894

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