Philip Morris International Inc. (PMI) confirms its offer for Rothmans Inc; CAD $30.00 per share is best and final price

    NEW YORK, Sept. 16 /CNW/ - Philip Morris International Inc. (NYSE /
Euronext Paris: PM) confirmed that its offer to acquire Rothmans Inc.
(Rothmans) is open for acceptance until midnight (Vancouver time) today,
unless extended by the company. The price of CAD $30.00 per share in cash
represents PMI's best and final offer and provides shareholders with an
opportunity to receive payment, with a significant premium, which PMI intends
to distribute on September 19, 2008.
    The offer documents are available on the SEDAR website at
under the SEDAR profile for Rothmans.

    About Philip Morris International Inc.

    Philip Morris International Inc. (PMI) is the leading international
tobacco company, with seven of the world's top 15 brands, including Marlboro,
the number one cigarette brand worldwide. PMI has more than 75,000 employees
and its products are sold in approximately 160 countries. In 2007, the company
held an estimated 15.6% share of the total international cigarette market
outside of the U.S. For more information, see

For further information:

For further information: Investor Relations: New York: (917) 663-2233;
Lausanne: +41 (0)58 242 4666,

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