Phil Keoghan hand-picks Canadian adventurer Bruce Kirkby as the guide for the new CBC series "No Opportunity Wasted"

    TORONTO, June 5 /CNW/ - NOW Canada Productions announces that Phil
Keoghan has personally selected Canadian adventurer Bruce Kirkby to facilitate
each NOW challenge on the new CBC series "No Opportunity Wasted". Phil Keoghan
chose Bruce Kirkby as the Canadian guide for NOW from hundreds of applicants
because he embodies the NOW philosophy. Inspired by the book by and personal
life philosophy of Phil Keoghan, each 10 x 30' episode of "No Opportunity
Wasted" gives challengers 72-hours to accomplish something they never thought
possible. The series premieres on CBC Television in October 2007 and is
produced by NOW Canada Productions Inc., a Suddenly SeeMore Productions
Company. Phil Keoghan will act as the series' executive producer. Critically
acclaimed versions of the series have aired in the US and New Zealand.
    Please visit to watch a video of Phil Keoghan
officially welcoming Bruce Kirkby to "No Opportunity Wasted".
    "Put simply, Bruce gets the NOW philosophy," says Phil Keoghan. "Over a
decade ago he decided to live life NOW and since then, he has jumped from one
adventure to another. He's also convinced those around him to ditch the
excuses and do the things they've been putting off for years."
    The "No Opportunity Wasted" Guide search took place last spring when an
open casting call went out to Canadians who live a NOW lifestyle. From
hundreds of applications, a shortlist of six people auditioned in-person in
Toronto. Phil Keoghan then selected Bruce Kirkby based on his audition and his
adventurous and well-traveled background. "Bruce Kirkby brings the perfect
balance for this show, both in terms of his adventurous no opportunity wasted
spirit and his ability to guide Canadian NOW challengers as they step outside
their comfort zones and face their physical and emotional personal NOW
journeys," adds Keoghan.
    An adventurer, photographer, author and motivational speaker, Bruce
Kirkby has done it all, from guiding weekend kayak trips in BC to being part
of a team that successfully summitted Mount Everest. Born and raised in
Toronto, Bruce's parents introduced him to the wilderness at an early age.
After graduating from university with a degree in Engineering Physics, Bruce
remained at his first office job for less than six months before pursuing an
uncertain future in outdoor adventure. Since then, Bruce's travels have taken
him to Tibet, Bhutan, Iceland, the Galapagos Islands, Borneo, Myanmar, Bali,
Sikkim, China, Ecuador, and Mongolia to name a few. He has published two books
including The Dolphin's Tooth: A Decade in Search of Adventure and Sand Dance
and By Camel Across Arabia's Great Southern Desert. His award-winning
photographs have appeared in National Geographic, MacLean's, American Photo,
Men's Fitness, Outside and Explore. He has also acted as the editor-at-large
for Outpost Magazine. He is currently a contributing editor for Explore. For
Bruce Kirkby's full biography, please visit
    "No Opportunity Wasted" is a new CBC series inspired by the book and
personal life philosophy of "The Amazing Race"(TM) host Phil Keoghan. In each
episode, two challengers, who do not know they have been chosen, will be
surprised by Bruce Kirkby and asked to take on Phil Keoghan's 72-hour NOW
challenge. With their schedules cleared and all excuses eliminated, the two
challengers, total strangers with a common goal, must work step-by-step to
complete a series of time targets that will push them to the extreme and help
them complete their challenge.

    Suddenly SeeMore...Productions Inc. is an award winning television
production company with extensive experience in broadcast and cable television
in both Canada and the U.S. Since its inception in 1993, Suddenly
SeeMore...Productions Inc. has created and launched five series and over two
dozen documentaries for a variety of broadcast clients. The team is award
winning and Emmy nominated. Suddenly SeeMore... Productions Inc. has shot in
over 40 countries and is a specialist in travel, adventure, documentary and
reality television.

For further information:

For further information: Susan Stafford, Publicist, UNIT:PR, (for "No
Opportunity Wasted") at (416) 506-1238 or

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