Pharmacists - trusted advice, accessible care

      British Columbia Pharmacy Association's Pharmacist Awareness Week
                             March 25 to 31, 2007

    VANCOUVER, March 26 /CNW/ - Pharmacists, the health-care team's
medication experts, are being recognized this week for the contribution they
make as health-care professionals.
    "Pharmacists are one of the cornerstones of community health care," says
Marnie Mitchell, CEO of the British Columbia Pharmacy Association. "They play
an essential role in promoting good health."
    Many people do not realize the number of services pharmacists provide to
patients. In addition to dispensing medications and counselling patients on
usage, highly trained pharmacists provide one-on-one counselling on a number
of health issues.
    Pharmacists are now key resources for patients with chronic conditions
like diabetes, asthma, hypertension and high blood pressure. They're helping
seniors safely manage multiple medications, even visiting them in their homes.
Smokers are turning to pharmacists for individualized quit plans. Overall the
pharmacist is being relied upon to play an increasingly broader role within
the health care system.
    Registrar Marshall Moleschi, from the College of Pharmacists of B.C.,
reminds British Columbians of the key role pharmacists play in their health
care. "In community and hospital pharmacies across the province, pharmacists
are working with patients and health-care providers to ensure that safe,
effective pharmacy care contributes to positive health outcomes."
    Pharmacist Awareness Week seeks to inform the public of the scope of a
pharmacist's role in managing individual health-care needs. "This week is
about bringing pharmacists' full role as health-care professionals to the
attention of the public. We want patients to know that these accessible
medication experts are available as a resource." Mitchell said.

For further information:

For further information: Erin Spicer, Manager, Communications, British
Columbia Pharmacy Association, Telephone: (604) 269-2864, Email:

Organization Profile

British Columbia Pharmacy Association

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890