P&G Beauty Makes A Glamorous Entrance at This Year's Toronto International Film Festival

    -P&G Beauty's Best Known Beauty and Grooming Brands Partner with TIFF as
                         Exclusive Category Sponsors-

    TORONTO, Aug. 17 /CNW/ - P&G Beauty is pleased to announce its
sponsorship of the Toronto International Film Festival(TM) (TIFF), putting
several of their most popular beauty and grooming brands such as
COVERGIRL(TM), Pantene(TM), Olay(TM), Crest Whitestrips(TM) and Gillette(TM)
on centre stage during the 10 day-festival. P&G Beauty becomes the first
beauty company to offer a total body beauty and grooming experience to
celebrities and Festival goers in the 33-year history of TIFF.
    "Beauty and film have always had a deep connection. For P&G Beauty, our
partnership with TIFF is a natural fit and one that also has a strong tie to
our brands," says Danielle Bibas, P&G Beauty General Manager, Canada. "We are
very proud to be a part of one of the world's most prestigious festivals and
look forward to seeing our relationship with TIFF grow over the coming years."

    At the core of this sponsorship are five key P&G Beauty brands that will
each be exclusive sponsors in their categories:

    -  COVERGIRL, Official Cosmetics Sponsor
    -  Pantene Pro-V, Official Hair Care Sponsor
    -  Olay, Official Skin Care Sponsor
    -  Gillette, Official Men's Grooming Sponsor
    -  Crest Whitestrips, Official Smile Sponsor

    COVERGIRL, Pantene and Gillette will be the Official Beauty and Grooming
Sponsors of the Festival Portrait Studio, providing touch-ups to celebrities
and their guests. All brands will be involved in activities that will put the
products in the hands of Festival-goers at the theatres and in select Toronto
TIFF hotspots.
    "We recognize that many of the P&G Beauty brands are iconic, representing
years of consumer loyalty while continuing to connect with a new generation of
consumers," says Piers Handling, Director and CEO of TIFF. "TIFF is very happy
to have P&G Beauty on board and we look forward to working together as we
continue to increase the meaningful connections with our audiences."
    P&G Beauty has also been the exclusive beauty sponsor of Montreal Fashion
Week for nine consecutive seasons and with the addition of TIFF, continues to
gain a major foothold as a key supporter of beauty and culture in Canada. The
TIFF sponsorship is also an exciting opportunity for P&G Beauty to bring its
beauty and grooming expertise to the world of entertainment.

    About P&G Beauty & Grooming

    P&G Beauty & Grooming products help make beauty dreams real for women
worldwide and help men look, feel and be their best everyday. With more than
100 brands available in nearly 130 countries, P&G's beauty and grooming
products delivered sales of nearly $28 billion in fiscal year 2007/08, making
it one of the world's largest beauty and grooming companies. P&G Beauty &
Grooming offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs, including Pantene Pro-V(R), Olay(R),
Head & Shoulders(R), Secret(R), COVERGIRL(R), Aussie(R), Frederic Fekkai(R),
Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol
Professional(R), Clairol Nice 'n Easy(R), Venus(R), Gillette(R), Old Spice(R),
Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division
that spans from point of market entry consumers to high end luxury with global
brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please
visit http://www.pg.ca for the latest news and in-depth information about P&G
(NYSE:   PG) and its brands.

    About the Toronto International Film Festival

    The Toronto International Film Festival ranks among the most prestigious
film festivals in the world, presenting the most compelling films from across
Canada and around the globe. Through exceptional programming, memorable
special events and remarkable filmmakers, the Festival provides its audiences
with unparalleled access to ideas and perspectives that lead to exciting
creative and cultural discourse through film.

For further information:

For further information: Aaron Michiels, MS&L, (416) 847-1326,
aaron.michiels@mslworldwide.com; Carrie Truman/Pam Baillie, P&G Beauty, (416)
730-4609/(416) 730-4135; truman.cl@pg.com, baillie.pe@pg.com

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