All participants need is a smidge™ to stay on track
KIRKLAND, QC, Jan. 6 /CNW Telbec/ - Once again, Pfizer Canada is proud
to support this year's 5/30 Health and Wellness Challenge, an ACTI-MENU initiative in partnership with the Montreal Heart
Institute's Prevention Division and the Canadian Cancer Society, that
encourages adults and children over the age of four to adopt or
continue to practice a healthy and active lifestyle.
The 5/30 Health and Wellness Challenge is a province-wide campaign that urges all Quebecers to take action on
their health for at least six weeks―from March 1 to April 11, 2011.
During the Challenge, participants enrolled in the program agree to eat at least 5 servings
of fruits and vegetables a day and engage in 30 minutes of physical
activity for at least five days during the week.
"While Pfizer's mission is to provide essential and innovative
medications, we also recognize that it takes more than medication to be
truly healthy. Programs such as this one highlight the importance of
finding balance to achieve physical health," says Ghislain Boudreau,
Vice-President of Public Affairs and Stakeholder Relations at Pfizer
Canada. "Although we've taken part in this challenge for the last 4
years, this is the first time that Quebecers will be able to rely on
the help of smidge™, Pfizer's first ever "app", available free at the iTunes and
Blackberry App World stores, to track their progress."
Eating more fruits and veggies is one of six activities that can be
found on smidge™. This free app was created as a health motivator that allows users to
set up reminders, record their activities and share their
accomplishments on Facebook, Twitter and via email. Developed with the
support and assistance of leading Canadian experts that include medical
doctors, stress experts, life coaches, fitness trainers, dietitians and
nutritionists, smidge™ embraces the philosophy that it's more helpful to focus health choices
on small, sustainable steps as opposed to trying to incorporate large,
sweeping health goals all at one time.
smidge™ is part of Pfizer Canada's More than Medication® program; a wellness awareness initiative that's devoted completely to
non-medicinal health information. Quebecers can visit morethanmedication.ca for more information about smidge™ and a wide variety of audio, video and interactive health tools.
About Pfizer Canada Inc.
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's
leading biopharmaceutical company. The company is one of the largest
contributors to health research in Canada. Pfizer's diversified health
care portfolio includes human and animal biologic and small molecule
medicines and vaccines, as well as nutritional products and many of the
world's best-known consumer products. Every day, Pfizer Canada
employees work to advance wellness, prevention, treatments and cures
that challenge the most feared diseases of our time. We apply science
and our global resources to improve the health and well being of
Canadians at every stage of life. Our commitment is reflected in
everything Pfizer does, from our disease awareness initiatives to our
community partnerships, to our belief that it takes more than
medication to be truly healthy. To learn more about Pfizer's More Than Medication philosophy and programs, visit morethanmedication.ca. To learn more about Pfizer Canada, visit pfizer.ca.
SOURCE PFIZER CANADA INC.
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