Peter Swinburn Named President and CEO of Coors Brewing Company

    Mark Hunter Appointed CEO of Coors Brewers Limited

    DENVER & MONTREAL, October 9 /CNW/ - Molson Coors Brewing Company (NYSE:  
TAP)(TSX: TAP) today named Peter Swinburn president and chief executive
officer of Coors Brewing Company effective Dec. 1.

    Swinburn is currently serving as Chief Executive Officer of Coors Brewers
Limited, Molson Coors' European and Asian business unit. Molson Coors today
also named Mark Hunter, currently Chief Commercial Officer of Molson Canada,
as CEO of Coors Brewers Limited replacing Swinburn.

    "Peter is a seasoned and strong leader, generating significant positive
change in our UK business despite an incredibly challenging industry
environment," said Leo Kiely, Chief Executive Officer, Molson Coors. "He has
successfully strengthened Coors Brewers through a strong focus on brands,
consumer-driven innovations and marketing strategies, cost reduction, and
production efficiencies."

    For the past two years, under Swinburn's direction, Coors Brewers has
generated solid EBIT and margin growth, developed a significant stream of
market innovations including C2 - a mid-strength Carling brand, and launched
Coors Light successfully in the UK in response to the country's growing trend
toward lighter lagers.

    Prior to his current position at Coors Brewers, Swinburn served as
President of Coors Brewers Worldwide and was based in Denver. He has been in
the beer industry since 1974 and joined Coors during its acquisition of the
Bass U.K. business in 2002.

    Swinburn is a graduate of the University of Wales with a BSc Honours in
Economics and is also a member of the Chartered Institute of Marketing.

    Mark Hunter steps into the role as CEO of Coors Brewers with an extensive
background in the beer business and many years as a brand builder and
strategic leader.

    "Mark brings outstanding qualifications to the leadership of our Coors
Brewers business team," said Kiely. "He has deep knowledge and insight into
the U.K. market. His keen sense of how to market brands in different cultures
and his strategic thinking ability will be key to winning in our U.K.

    Hunter's responsibilities currently include all sales and marketing
activities across Canada. He also chairs the Molson Coors Marketing Council,
responsible for enterprise-wide thinking on portfolio management, insight and
innovation, emerging consumer communication models and marketing capability.
Hunter has nearly 20 years of beer industry experience, beginning with Bass
Brewers Ltd. where he held a number of positions of increasing responsibility.

    Hunter is a graduate of the University of Strathclyde in Glasgow,
Scotland with an Honours Bachelor degree in Marketing and Business

    Molson Coors Brewing Company is one of the world's largest brewers. It
brews, markets and sells a portfolio of leading premium quality brands such as
Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light.
It operates in Canada, through Molson Canada; in the U.S., through Coors
Brewing Company; in the UK, Europe and Asia, through Coors Brewers Limited.
For more information on Molson Coors Brewing Company, visit the company's

For further information:

For further information: Molson Coors Brewing Company Kabira Hatland,
303-277-2555 or Paul de la Plante, 303-277-2555

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Molson Coors Brewing Company

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