Petel Incorporated Launch First Advertising Campaigns on SexQube.TV

    LONDON, Aug. 13 /CNW/ - Today sees the first advertising spot campaigns
going live on SexQube.TV.
    The first group of 5 x 30 second spots taps in to the highly lucrative
adult premium rate phone services market (both live and virtual services);
with further mobile services complementing the live Sex Tips service being
prepared for launch in the coming weeks.
    Petel Incorporated (OTC: PTEL), CEO David Morton comments "This is a very
important milestone in the development of the SexQube.TV broadband television
service, marking the introduction of broadcast advertising and resultant
advertising and premium rate revenues to the channel. These early campaigns
have been tested in the UK & Eire on the Sky digital platform and are proven
to generate revenues in excess of $10,000 per month from an audience of circa
20,000 viewers. As our marketing campaigns come into force and final testing
is completed we are confident we will achieve our 12 month revenue forecasts
of $600,000 from premium rate and a further $420,000 in advertising sales".
    This joint venture between Petel Inc, PNC and Dataclub provides both live
and virtual services to SexQube.TV viewers in the UK and Ireland all on
GBP1.50 (approx. $3.00) per minute tariffs, with an average payout to Petel
Inc. of GBP0.92 (approx $1.84) per minute. Further territories will be added
in the coming months as marketing coverage expands.
    "We have been using the services of PNC and Dataclub for some time now,
and are impressed with the quality of service and dwell times achieved on each
service. These spots now allow us to further test the platform support
systems, scheduling tools and advertising sales systems.
    "In addition to this we are also working on the first of our interactive
ad spots which, unlike satellite or cable platforms, allow us to sell products
and services direct to the viewer, in the same proven manner as our in-house
produced tele-shopping programmes." - Phil Evans, Chief Operating Officer.

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    This news release contains forward-looking statements that are subject to
certain risks and uncertainties that may cause actual results to differ
materially from those projected on the basis of such forward-looking
statements. The words "estimate," "project," "intends," "expects," "believes,"
and similar expressions are intended to identify forward-looking statements.
Such forward-looking statements are made based on management's beliefs, as
well as assumptions made by, and information currently available to,
management pursuant to the "safe-harbour" provisions of the Private Securities
Litigation Reform Act of 1995. For a more complete description of these and
other risk factors that may affect the future performance of Petel, Inc. see
"Risk Factors" in the Company's Annual Report on Form 10-KSB and its other
filings with the Securities and Exchange Commission. Readers are cautioned not
to place undue reliance on these forward-looking statements, which speak only
as of the date made and the Company undertakes no obligation to disclose any
revision to these forward-looking statements to reflect events or
circumstances after the date made or to reflect the occurrence of
unanticipated events.

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