Petel Incorporated Achieves Broadband Television World First in Final Test Phase With SexQube.TV



    LONDON, Aug. 6 /CNW/ - Petel Incorporated (OTC: PTEL) today announce the
achievement of a world broadband television first as the Company enters the
final test phase for free-to-air adult broadband television channel
SexQube.TV.
    The first three free-to-air episodes, including tele-shopping
programming, have now been added to the channel, along with the live launch of
SexQube.TV's interactive "red button" technology.
    The "red button" technology allows viewers to instantly interact with the
channel, and is the first of its type to be utilised with a broadband
television platform. The "red button" service allows viewers to make instant
purchases from the Video-on-Demand Library, the SexQube.TV Shop or the
Interactive Community Services by pressing the appropriate button when the
desired product appears on screen.
    In parallel to this, the airtime sales tools and scheduling software are
being integrated with the channel to allow channel managers to easily set up
advertising spots and to integrate new free-to-air content as it is submitted.
The first advertising campaign with SexQube.TV has been agreed with JV
partners and the first five ads will be screened this month. Further
announcements relating to the tools, software and advertiser clients will be
made shortly.
    Chief Operating Officer Philip Evans comments "The live launch of "red
button" on the channel means we can now rigorously test the full functionality
and unique features of SexQube.TV. By allowing our viewers to make instant
impulse purchases of the products and videos they see advertised on screen, we
can maximise the commercial benefits of the platform. In addition, by airing
the first three episodes of The Sex Doctor, The Sex Shop Show and The Movie
Show we can demonstrate to customers and investors the quality of programming
that we are producing and the scope for e-commerce revenue opportunities. The
combination of the free-to-air content and instant interactivity with the red
button technology makes this a first for a broadband television channel
anywhere in the world. We anticipate this final test phase will be complete
within three weeks."
    Petel Incorporated's first Quarterly Report since debuting on Pink Sheets
can be viewed here:

    http://www.petel.co.uk/site/index.php?option=com_content&task=view&id=
40&Itemid=52

    (Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

    Petel Incorporated's forecasts and business plan are included in the
Corporate Overview, published on the Investor Relations page at
http://www.petel.co.uk

    For more information please visit

    http://www.petel.co.uk

    Or email

    enquiries@petel.co.uk

    This news release contains forward-looking statements that are subject to
certain risks and uncertainties that may cause actual results to differ
materially from those projected on the basis of such forward-looking
statements. The words "estimate," "project," "intends," "expects," "believes,"
and similar expressions are intended to identify forward-looking statements.
Such forward-looking statements are made based on management's beliefs, as
well as assumptions made by, and information currently available to,
management pursuant to the "safe-harbour" provisions of the Private Securities
Litigation Reform Act of 1995. For a more complete description of these and
other risk factors that may affect the future performance of Petel, Inc. see
"Risk Factors" in the Company's Annual Report on Form 10-KSB and its other
filings with the Securities and Exchange Commission. Readers are cautioned not
to place undue reliance on these forward-looking statements, which speak only
as of the date made and the Company undertakes no obligation to disclose any
revision to these forward-looking statements to reflect events or
circumstances after the date made or to reflect the occurrence of
unanticipated events.





For further information:

For further information: Investor Relations - investors@petel.co.uk.,
+44-(0)-207 8708805

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