Percept Picture Company Makes Indian Cinema Proud!

    Toronto International Film Festival 2008 to Showcase Percept Picture
    Company's "Firaaq" & "Kanchivaram"

    MUMBAI, India, Sept. 4 /CNW/ - PERCEPT PICTURE COMPANY has made Indian
cinema proud by creating a significant impact at the TORONTO INTERNATIONAL
FILM FESTIVAL 2008. The Toronto Film Festival ranks among the most prestigious
international film festivals in the world.
    To view the Multimedia News Release, go to:
    The Toronto festival organizers have announced two new Indian titles -
Director Priyadarshan's period drama 'KANCHIVARAM' and Nandita Das's 'FIRAAQ'
to feature at the 33rd Toronto International Film Festival to be held from Sep
4- 13, 2008.
    KANCHIVARAM has been chosen for the category, 'Special Presentation -
World Premiere' while FIRAAQ has been chosen and showcased in the category of
'Contemporary World Cinema - World Premiere'. Mr. Shailendra Singh, JT
Managing Director, Percept Ltd, "Only two Indian films have been selected by
the festival and both are produced by us. It has been a little dry for Indian
films at the various international film festivals over the past few years. We
at Percept Picture Company believe in promoting good content and Firaaq and
Kanchivaram are such projects."
    This is a huge boost for Indian Cinema as Percept Picture Company will
represent India and create history with 2 of its films being featured in a
single year.


    KANCHIVARAM (Special Presentation - World Premiere)

    Percept Picture Company (PPC), India

    Vengadam is a born optimist and weaver of saris, but his lowly status
means he can never afford the fashions he creates. At the birth of his
daughter he pledges to wrap her in the finest silk on the day of her wedding,
dismaying his community who believe that, if such a promise is not fulfilled,
a curse will follow. Desperate to keep his word, he steals a thread of silk
each day, weaving secretly each night. But when his access to the silk is
jeopardized, Vengadam must find a way to keep from breaking his promise.

    (Directed by Priyadarshan)

    FIRAAQ (Contemporary World Cinema - World Premiere)

    Percept Picture Company (PPC), India

    The directorial debut of celebrated Indian actress Nandita Das, Firaaq
traces the emotional journey of those caught up in the religious clashes that
took place in the Indian state of Gujarat in early 2002. Set one month after
the violent events came to an end, Das's story unfolds over 24 hours,
exploring the impact of violence on the human psyche, on relationships, and on
one's ability to remain hopeful in the face of tragedy.

    (Directed by Nandita Das)


    Established in 2002, Percept Picture Company (PPC) is a fully integrated
Content Creation, Aggregation and Distribution Company. PPC expertises in
producing Motion Pictures, Television Software, Film Distribution and
Marketing, Ad Film Production, Corporate Films, Live Events and Special
Projects. PPC produces innovative and quality films through an efficient film
making process, by integrating content production, distribution, tie-ups for
exhibitions, broadcasting and music rights. Through innovative marketing,
content quality and distribution techniques, PPC has succeeded in securing
long term relationships with its clients.
    Percept Picture Company is a division of Percept Limited, an
entertainment, media and communications company. With capitalized billings of
about INR 1,600 crores (FY'08), Percept, today, is at an enviable leadership
position with a team of over 1,000 people and 62 offices in India and the
Middle East.

    Media contact:
    Anita Vallala
    M : +91-9819218314
    D: +91-22-30408802


For further information:

For further information: Media contact: Anita Vallala, M :
+91-9819218314, D: +91-22-30408802, Email:

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