"PEPPA PIG" brings her house to U.S. homes

    Nickelodeon's NOGGIN acquires broadcast rights to Entertainment One's
    "PEPPA PIG" for North America

    LONDON, Feb. 5 /CNW/ - "PEPPA PIG", the UK pre-school animated series
which has gone on to huge international success in over 160 territories, has
chosen a home in the U.S., it was announced today by its global rights owner,
Entertainment One (E1). NOGGIN, the 24-hour, commercial-free educational
preschool network from Nickelodeon, has acquired US broadcast rights to the
first series of "PEPPA PIG" (52 episodes) with an option on all future series
and one-off specials.
    Commenting on the deal, E1 Filmed Entertainment President Patrice Theroux
said: "Peppa lives the daily occurrences that are familiar to all small
children, and every story emphasizes core values of family and friends. The
connected-learning approach offered by NOGGIN provided us with the perfect
platform on which to showcase "PEPPA PIG" to US audiences. We are excited to
work with the team at NOGGIN to replicate the success for "PEPPA PIG" that we
have already achieved in the UK and overseas. This series which now has over
100 episodes, and for which we control worldwide rights, is central to E1's
strategy of owning, distributing and exploiting filmed entertainment content
on a global basis and through our growing multi-territory distribution
    "We're very excited to have Peppa and her family join the Noggin family,"
said Teri Weiss, Senior Vice President of Production and Development,
Nickelodeon Preschool Television. "With our new 24 hour schedule, our audience
will be able to enjoy this loveable pig in short segments throughout the day."
    "PEPPA PIG," a series of short segments which recently began airing on
NOGGIN, was first broadcast in the UK on Channel 5 in June 2004, followed by
Nick Jr. in July of the same year. In the UK, "PEPPA PIG" is consistently one
of the highest rated shows on Five's for pre-school audience strand,
"Milkshake" and on Nick Jr., the number one rated pre-school channel in the
    The "PEPPA PIG" brand now generates in excess of (pnds stlg)25 million in
retail sales per annum in the UK, through an ever growing network of over 35
UK licensees spanning toys, books, magazines, clothing, footwear, accessories,
outdoor toys, games and DVDs. In the UK alone, there have been 7 DVDs
released, generating revenues of over (pnds stlg)2.5m through sales of more
than 650,000 units. The ever growing strength of Peppa Pig is reflected in the
toy line which won the highly coveted "Pre School Toy Range for 2007" at the
Toy Retail Award Ceremony in London on 31st January. Peppa Pig has retained
2nd place in the pre school toy rankings based on retail sales value since
September 2007 (NPD data) putting it ahead of established brands including Bob
the Builder and Dora the Explorer and generating in excess of (pnds
stlg)12 million p.a. at retail in the UK. "PEPPA PIG" clothing has generated
approximately (pnds stlg)2 million p.a. at retail. With additional categories
being added on an ongoing basis Peppa Pig's position within the pre school
market will continue to strengthen.
    Internationally, "PEPPA PIG" is sold to over 50 broadcasters, spanning
more than 160 territories and translated into 25 languages. The series has
consistently garnered top 5 ratings in France (No. 1 new pre-school show on
France 5), Scandinavia, Eastern Europe and Australia, where territory-specific
licensing programs are proving extremely successful.
    The animated series of "PEPPA PIG" consists of more than 100 episodes
over two series, with Peppa's first ever Christmas Special airing in '07, and
a third series scheduled for production in '08.

    Note to the Editors:
    About Entertainment One Ltd. (LSE: ETO) Admitted to trading on AIM on
29 March 2007, Entertainment One Ltd's strategy is to build a leading global
independent entertainment content ownership and distribution business which
acquires films, television programs and music content and exploits these
rights in all media throughout the world. Entertainment One is the largest
distributor of home entertainment products in the Canadian market. Following
the acquisition of Seville Entertainment in Canada on 20 August 2007, it also
has a significant presence in the theatrical and international sales markets.
Outside Canada, Entertainment One owns Koch Entertainment, the largest
independent record label in North America and a leading independent
distributor of music and video in the United States and Contender, one of the
leading independent UK distributors of filmed entertainment.

    About NOGGIN

    NOGGIN, the 24-hour, commercial-free educational preschool network from
Nickelodeon, currently reaches 65 million households via cable, digital cable
and satellite TV. NOGGIN is like preschool on TV, with educational programming
both on-air and online at www.noggin.com. NOGGIN and all related titles,
characters and logos are trademarks of Viacom International Inc.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: DDA PR, Lawrence Atkinson; Lisa Lazure, E:
lawrence.atkinson@ddapr.com; lisa.lazure@ddapr.com, T: +44 (0) 207 932 9800,
(310) 205-4868, W: www.ddapr.com

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