PEER 1 Gets IT With New Web Campaign

    Humor and real-life stories of "We get IT" campaign appeal directly to web
    issues faced by business and tech communities

    VANCOUVER, British Columbia, Dec. 11 /CNW/ -- PEER 1 Network Enterprises,
Inc. (TSX-V: PIX), a leading provider of online IT infrastructure, is focusing
on the people behind technology with a new comprehensive marketing campaign
that tells customer stories and plays on web hosting and technology issues in
a humorous manner.
    "This campaign reflects the heart of PEER 1 and gets beyond the basics of
products and services to tell the stories of the people that interact and make
decisions about technology on a daily basis," said Rajan Sodhi, vice president
of marketing at PEER 1. "We are talking about the complexities of web sites
and online network technology in a down-to-earth, relevant and fun way that
everyone can identify with."
    The "We get IT" campaign highlights PEER 1's contemporary outlook and
awareness of the dynamics of the web hosting industry. With a new approach,
PEER 1 is using popular social media tools, such as viral video pieces, to
reach business and technology operators in all fields. The campaign also
incorporates other aspects of marketing, including print and online
advertising, marketing literature, event participation and website
    PEER 1's viral marketing includes "Growing Pains," a humorous video short
series telling the story of a home business start-up that quickly grows out of
control and overtakes the house with new employees, computers and servers. The
first installment of "Growing Pains" began in October with additional segments
in the works.
    Video customer stories are also a key part of the "We get IT" campaign.
PEER 1 has taken a unique and personal approach to the testimonials, with a
strong focus on the customer's business, and following with information on
PEER 1's service and benefits to the company. Leading VoIP provider Vonage,
free online dating site, and interactive design agency Blast
Radius are currently featured on PEER 1's web site.

    "Growing Pains" video can be seen here Customer testimonials can be
viewed here
    About PEER 1
    PEER 1, a leading online IT infrastructure provider, believes in the
limitless opportunity of the Internet and the business growth and continuity
it provides for its more than 9,000 customers. Serving a variety of
industries, PEER 1 offers solutions that grow through every stage of web
commerce, regardless of company size, and ensures customers' online presence
is always fast, always available. PEER 1 delivers highly scalable dedicated
hosting and co-location solutions along with ServerBeach, a PEER 1 company
based in San Antonio Texas, which specializes in self-managed hosting. Since
1999, PEER 1 has grown to include data centers and network points of presence
in 17 major cities across North America and Europe. The company's headquarters
are in Vancouver, Canada and the stock is traded on the TSX Venture exchange
under the symbol PIX. For more information visit and

For further information:

For further information: Brenda South, office, +1-425-452-5461, mobile, 
+1-206-949-2494, for PEER 1 Network Web Site:

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PEER 1 Network Enterprises, Inc.

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