Pareto to hold investor conference call on Thursday, August 7, 2008

    TORONTO, July 31 /CNW/ - PARETO CORPORATION (TSX: PTO) today announced
that it plans to release its second quarter financial results the morning of
Thursday, August 7, 2008. Management will hold a conference call that same day
at 9:00 a.m. (ET) to discuss the results. Kerry Shapansky, Pareto's President
and CEO, cordially invites all interested parties to participate in the
conference call.


        DATE:              Thursday, August 7, 2008

        TIME:              9:00 a.m. ET

        DIAL-IN NUMBER:    416-644-3427 or 1-866-250-4892

        TAPED REPLAY:      416-640-1917 or 1-877-289-8525
                           Reference Number: 21278050 followed by the
                           number sign.
                           Available until Thursday, August 14, 2008

    A live audio webcast of the conference call will be available through the
"Investor Relations" section of Pareto's website, Please
connect at least 15 minutes prior to the conference call to ensure adequate
time for any software download that may be needed to hear the webcast. The
webcast will be archived on Pareto's website for one year.

    About Pareto Corporation

    Pareto Corporation is a marketing services company that offers marketing
execution solutions to leading companies in a broad range of industry sectors.
Pareto provides measurable, quantifiable services that complement our clients'
marketing and sales departments. For more information, please visit our
website at

    This press release contains forward-looking statements related to
expected future events and financial operating results of Pareto that involve
risks and uncertainties. Actual results may differ materially from management
expectations as projected in such forward-looking statements for a variety of
reasons, including market and general economic conditions and the risks and
uncertainties detailed from time to time in Pareto's SEDAR filings.

For further information:

For further information: Kerry Shapansky, President and Chief Executive
Officer, Pareto Corporation, (416) 790-2350; Karen Trudell, Chief Financial
Officer, Pareto Corporation, (416) 790-2360; Jeff Codispodi, Investor
Relations, Equicom Group, (416) 815-0700 ext 261

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