Pareto signs agreement for four year material client relationship

    TORONTO, June 20 /CNW/ - Pareto Corporation (TSX: PTO), a leading
marketing services company, today announced that it has reached an agreement
with its largest existing client to continue to serve as its exclusive
provider of in-store marketing and direct marketing communications for a term
ending July 31, 2012.
    "Our client is among Canada's most successful retailers and most
sophisticated marketers. We view their reaffirmed commitment to Pareto as
their marketing execution partner to be a powerful endorsement of our
abilities and the results we can deliver," said Kerry Shapansky, Pareto's
President and CEO. "We underwent a rigorous competitive bidding process and
demonstrated that we can continue to provide the best value. Our relationship
with this client began in 2002 and we are very pleased that it will now extend
to at least a decade."
    Under the agreement, Pareto will manage the production, kitting and
distribution of all seasonal, promotional and point-of-sale materials as well
as direct marketing. This is consistent with the scope of work currently
delivered for this client.

    About Pareto Corporation

    Pareto Corporation is a marketing services company that offers marketing
execution solutions to leading companies in a broad range of industry sectors.
Pareto provides measurable, quantifiable services that complement our clients'
marketing and sales departments. For more information, please visit our
website at

    This press release contains forward-looking statements related to
expected future events and financial operating results of Pareto that involve
risks and uncertainties. Actual results may differ materially from management
expectations as projected in such forward-looking statements for a variety of
reasons, including market and general economic conditions and the risks and
uncertainties detailed from time to time in Pareto's SEDAR filings.

For further information:

For further information: Kerry Shapansky, President and Chief Executive
Officer, Pareto Corporation, (416) 790-2350; Karen Trudell, Chief Financial
Officer, Pareto Corporation, (416) 790-2360; Jeff Codispodi, Investor
Relations, Equicom Group, (416) 815-0700 ext 261

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