Pareto announces appointment of Karen Trudell as Chief Financial Officer

    TORONTO, Nov. 2 /CNW/ - Pareto Corporation (TSX: PTO), a leading
marketing services company, today announced the appointment of Karen Trudell
to the position of Chief Financial Officer, effective November 26. Ms. Trudell
will replace Clint Becker, Pareto's CFO since 2002, who has resigned effective
November 26 to accept a position as Chief Financial Officer of Marketwire, a
privately-owned newswire provider.
    Karen Trudell is a Chartered Accountant and formerly CFO of Lakeport
Brewing Income Fund from 2002 to 2007, a period that saw the company
experience significant growth of its revenues and its EBITDA and complete a
successful initial public offering. Ms. Trudell remained to implement a 
six-month integration plan following the purchase of the Fund by Labatt
Breweries earlier this year at nearly three times the IPO price. Her previous
experience includes financial management roles in the consumer products and
retailing sectors.
    "I am very excited by the skills Karen brings to the Pareto team," said
Kerry Shapansky, Pareto's President and Chief Executive Officer. "In addition
to public company experience, she has a strong operational finance background
and a track record of driving efficiencies in a high volume production
environment. An important part of Karen's mandate at Pareto will be to
continue the process of enhancing our financial management systems, with the
ultimate goal of improving our EBITDA margins."
    Mr. Shapansky continued: "On behalf of the Board I express our sincerest
thanks and best wishes to Clint, who has been instrumental in helping grow
Pareto from a start-up to one of Canada's largest marketing services

    About Pareto Corporation

    Pareto Corporation is a marketing services company that offers marketing
execution solutions to leading companies in a broad range of industry sectors.
Pareto provides measurable, quantifiable services that complement our clients'
marketing and sales departments. For more information, please visit our
website at

    This press release contains forward-looking statements related to
expected future events and financial operating results of Pareto that involve
risks and uncertainties. Actual results may differ materially from management
expectations as projected in such forward-looking statements for a variety of
reasons, including market and general economic conditions and the risks and
uncertainties detailed from time to time in Pareto's SEDAR filings.

For further information:

For further information: Kerry Shapansky, President and Chief Executive
Officer, Pareto Corporation, (416) 790-2350; Jeff Codispodi, Investor
Relations, Equicom Group, (416) 815-0700 ext.261

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