Pareto announces appointment of Brian Warner as Chief Operating Officer

    TORONTO, June 13 /CNW/ - Pareto Corporation (TSX: PTO), a leading
marketing services company, today announced that Brian Warner has joined the
Company in the role of Chief Operating Officer. His mandate will be to ensure
Pareto achieves maximum operating efficiencies and capacity utilization while
at the same time maintaining and building upon its standards of excellence in
service delivery. Mr. Warner has provided consulting services to Pareto in the
past twelve months, including assisting in the October 2006 acquisition of
Secom Plus and later developing an integration plan for Secom Plus and an
operational effectiveness plan for the Company which he will now be
responsible for implementing.
    "I am very pleased to welcome Brian to the Pareto team," said Kerry
Shapansky, Pareto's President and Chief Executive Officer. "His experiences in
growing businesses and recent familiarity with the Company make him the
perfect candidate for Pareto. We have an opportunity to continue to improve
quality, efficiency and profitability by implementing core systems and
processes and measurement tools across our various business lines and Brian
has been extremely successful in this area throughout his career."
    Prior to joining Pareto Mr. Warner was President of automotive
remarketing services firm ADESA Canada. During more than 10 years with ADESA
(a former NYSE company), which now has over 10,000 employees and 53 locations
across North America, he also served as controller, chief financial officer,
and president of the Company's US operations. His achievements included new
product introductions, the completion and integration of major acquisitions,
and the successful implementation of a restructuring program that delivered
significant cost savings. Mr. Warner began his career with Ernst & Young as a
Certified Public Accountant.
    "I am very pleased to have been asked to join Pareto. Pareto today is
very reminiscent of my early days at ADESA, which grew from a small newly
public company into a $3 billion provider of business to business services,"
said Brian Warner, Chief Operating Officer. "The opportunities for growth are

    About Pareto Corporation

    Pareto Corporation is a marketing services company that offers marketing
execution solutions to leading companies in a broad range of industry sectors.
Pareto provides measurable, quantifiable services that complement our clients'
marketing and sales departments. For more information, please visit our
website at

    This press release contains forward-looking statements related to
expected future events and financial operating results of Pareto that involve
risks and uncertainties. Actual results may differ materially from management
expectations as projected in such forward-looking statements for a variety of
reasons, including market and general economic conditions and the risks and
uncertainties detailed from time to time in Pareto's SEDAR filings.

    The Toronto Stock Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this press release.

For further information:

For further information: Kerry Shapansky, President and Chief Executive
Officer, Pareto Corporation, (416) 790-2350; Clint Becker, Chief Financial
Officer, Pareto Corporation, (416) 790-2360; Jeff Codispodi, Investor
Relations, Equicom Group, (416) 815-0700 ext.261

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