Pareto announces annual meeting details and amendment to normal course issuer bid

    TORONTO, April 13 /CNW/ - Pareto Corporation (TSX: PTO) invites all
shareholders and other interested parties to attend its Annual and Special
Meeting of Shareholders.

    DATE:           Monday, May 14, 2007
    TIME:           4:00 p.m. EDT
    LOCATION:       The Gallery, TSX Broadcast & Conference Centre
                    The Exchange Tower, 130 King Street West
                    Toronto, ON

    Following the formal business of the meeting, Pareto CEO Kerry Shapansky
will present an update of the Company's strategy and progress. All guests will
then be encouraged to meet Pareto's directors and executives at a reception.
    Those who cannot attend in person are invited to view a live webcast of
the meeting, which can be accessed through the investor relations section of
Pareto's website,, or at Please connect at
least 15 minutes prior to the meeting to ensure adequate time for any software
download that may be needed to view the webcast. The webcast will be archived
on Pareto's website for one year.

    Normal Course Issuer Bid

    Pareto also announced that it has increased the total number of Pareto
common shares the dealer under its normal course issuer bid is authorized to
purchase at its own discretion from 900,000 to 1.55 million shares. This
arrangement, first announced in December, 2006, complies with the requirements
of Ontario Securities Commission Staff Notice 55-701 - Automatic Securities
Purchase Plans. It permits the dealer to purchase Pareto common shares, in
accordance with certain pre-established purchase instructions, in
circumstances where Pareto would be precluded from instructing the dealer to
make such purchases.
    Since the implementation of its current normal course issuer bid in June,
2006, Pareto has repurchased and cancelled a total of approximately
1.3 million shares. Pareto had approximately 44.5 million common shares
outstanding as of March 30, 2007.

    About Pareto Corporation

    Pareto Corporation is a marketing services company that offers marketing
execution solutions to leading companies in a broad range of industry sectors.
Pareto provides measurable, quantifiable services that complement our clients'
marketing and sales departments. For more information, please visit our
website at

    This press release contains forward-looking statements related to
expected future events and financial operating results of Pareto that involve
risks and uncertainties. Actual results may differ materially from management
expectations as projected in such forward-looking statements for a variety of
reasons, including market and general economic conditions and the risks and
uncertainties detailed from time to time in Pareto's SEDAR filings.

    The Toronto Stock Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this press release.

For further information:

For further information: Kerry Shapansky, President and Chief Executive
Officer, Pareto Corporation, (416) 790-2350; Clint Becker, Chief Financial
Officer, Pareto Corporation, (416) 790-2360; Jeff Codispodi, Investor
Relations, Equicom Group, (416) 815-0700 ext.261

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