Curation Website to Create a Daily Twitter Newspaper for HBO's new Drama
Series Game of Thrones, Enabling Fans to Receive Updates, Discover
Like-Minded Followers and new Content
LAUSANNE, Switzerland, April 20 /CNW/ - Paper.li announced today that it
is partnering with HBO to deliver a daily, branded newspaper to fans of
the network's new series, Game of Thrones (http://paper.li/GameOfThrones), based on George R.R. Martin's epic fantasy books.
The partnership represents a first step towards Paper.li's brand
partnership strategy which aims to help brands engage, discover and
communicate with their audiences through highly targeted and relevant
Paper.li, a website which enables individuals to become publishers and
editors-in-chief of their own online news site, will facilitate the
analysis of thousands of Twitter links posted by Game of Thrones fans,
offering the most popular and shared content on a daily basis.
Presented into an easy to read, newspaper-style format, users can
access the branded broadsheet by visiting the website or choosing to
have it sent to their personal e-mail account.
"As the volume of social media content on the internet grows, curation
tools such as Paper.li offer an immense value to consumers" said
Sabrina Caluori, director of Social Media & Marketing, HBO. "We are
excited to use this innovative platform to deliver a branded, highly
relevant, daily Twitter newspaper to Game of Thrones fans."
The Game of Thrones daily newspaper provides a sneak-peak to Paper.li's
much anticipated new branding and skinning functionality, as well as
advanced curation and management features that Paper.li will soon
release to their publishing base.
About Game of Thrones
Based on the popular book series "A Song of Ice and Fire," by George
R.R. Martin, the fantasy series Game of Thrones chronicles an epic
struggle for power set in a vast and violent fantasy kingdom. The
ensemble cast includes Mark Addy, Sean Bean, Emilia Clarke, Nikolaj
Coster-Waldau, Peter Dinklage, Michelle Fairley, Lena Headey, Kit
Harington and Aidan Gillen. The show was shot at the Paint Hall Studio
in Belfast, Northern Ireland, as well as at various locations in
Northern Ireland and Malta.
Paper.li enables individuals to become Publishers and Editor-in-Chief's
of their own online news site, turning their favorite Twitter and
Facebook content into visually compelling online newspapers around
topics, themes and interests that matter to them.
Paper.li's advanced semantic technology analyzes over 10 million links a
day in 8 languages and over 200 countries, delivering end users
meaningful and filtered content that is relevant to them.
Home Box Office, Inc. is the premium television programming subsidiary
of Time Warner Inc., providing two 24-hour pay television services -
HBO(R) and Cinemax(R) - to approximately 40 million U.S. subscribers.
The services offer the most popular subscription video-on-demand
products, HBO On Demand(R) and Cinemax On Demand(R) as well as HBO
GO(R) and MAX GO(R), HD feeds and multiplex channels. Internationally,
HBO branded television networks, along with the subscription video-on-
demand products HBO On Demand and HBO Mobile(R), bring HBO services to
over 60 countries. HBO programming is sold into over 150 countries
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For further information:
Contact: Kelly Hungerford, Paper.li, email@example.com, +41-21-693-89-51