Panasonic Lumix DMC-G1: World's Smallest and Lightest Digital Interchangeable Lens Camera*

    World's First Micro Four Thirds System Camera Features Portability, Ease-
    of-Use and Colourful Blue and Red Models For Personalized Style and
    Active Lifestyles

    MISSISSAUGA, ON, Sept. 12 /CNW/ - Panasonic Canada Inc. today announced
the world's first Micro Four Thirds(TM) system camera, the LUMIX DMC-G1, the
world's smallest and lightest digital interchangeable lens camera, weighing in
at approximately 385 grams (0.85 lbs).(*) Based on the new Micro Four Thirds
System standard, the LUMIX G1 eliminates the internal mirror structure that
defines digital single-lens reflex (DSLR) cameras, thus reducing the size and
weight by nearly half.(xx) With the mirror-less system, the G1's flange back,
which is the distance between the lens mount and the image sensor, has been
reduced from 40 mm - as specified in the Four Thirds(TM) System - to
approximately 20 mm.
    The new Panasonic LUMIX DMC-G1 will enhance the advanced photo quality
and flexibility made possible by the Four Thirds System; and with its
innovative design, consumers will appreciate the portability of a smaller
camera body and lenses. The G1 will be available in November as a kit with the
new LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S lens. Also available in
November, and announced today, is the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA
    "With the LUMIX G1 we are filling a void that has existed for a long time
in the digital camera market; consumers wanted the power of an SLR but
previous models were bulky and inconvenient," said Doug Borbath, Senior
Product Manager, Imaging. "The LUMIX G answers this challenge as consumers can
benefit from the flexibility of changing lenses, a quick Auto Focus, and a
sensor that produces high-quality photos. We are excited about G as it brings
new possibilities to the consumer by packing all of these powerful assets into
an extremely compact body with easy-to-use features familiar to
point-and-shoot users."
    The LUMIX G1 is also the world's first interchangeable lens camera that
will come with colour variety - with availability in black, blue and red
models - allowing consumers to personalize their style through colour,
something very popular with point-and-shoot camera models.
    For current Four Thirds users with a collection of lenses, an optional
mount adapter will allow Four Thirds lenses to be compatible with the LUMIX
G1.(xxx) Also, following today, with the introduction of the Micro Four Thirds
System, Panasonic will be announcing a wide-variety of accessories.
    The G1 is also compatible with current accessories: External Flash:
DMW-FL360(GN36)/DMW-FL500(GN50); ND Filter: DMW-LND52; MC Protector:
DMW-LMC52; Remote Shutter: DMW-RSL1; HDMI mini Cable: RP-CDHM15(1.5m),
    The G1's compact size can also be attributed to its electronic full-time
Live View Finder, as opposed to a conventional optical viewfinder. The
electronic Live View Finder, with an impressive and high-resolution
1,440,000-dot equivalent, allows the user to shoot the exact image the camera
sees while also displaying information about the camera's settings through the
viewfinder. The G1 also features a clever built-in eye sensor, so the camera
can detect when the user is nearing the viewfinder and automatically switches
off the LCD, thus conserving battery life. Also, the Live View Finder has a
large 1.4x (0.7x on a 35mm equivalent) magnification and when using the G1 in
manual focus mode, the frame in the view finder or LCD will enlarge by 5x or
10x (can adjust using the dial).
    The Live View Finder and the bright 460,000-dot resolution, 3.0-inch LCD
provide a 100 per cent field of view, letting the user adjust settings before
taking a shot. This is a great learning tool for consumers beginning to use
manual controls as they can visually confirm the effects of changed settings.
The LCD can also swivel 180 degrees horizontally and 270 degrees vertically,
giving the consumer flexibility to take high and low-angle shots. Its Auto
Power technology will automatically boost brightness by as much as 40 per cent
depending on the shooting condition so the image remains visible in all
lighting environments.
    The G1 introduces a new Contrast AF (Auto Focus) function that is not
only accurate and easy to use, but also very fast. Users can choose from a
wide range of AF modes, including multiple-area AF with up to 23 focus areas,
1-area AF with a selectable focus area, Face Detection, and AF Tracking. In
the 1-area AF mode the AF frame size can be changed by simply turning a dial.
The G1 also has a Quick AF function that begins focusing as soon as the user
aims the camera - no need to wait to press the shutter button halfway. This
provides quicker focusing that can help capture the subject before the crucial
moment passes.
    Users who are familiar with point-and-shoot digital cameras but new to
the world of advanced interchangeable lens cameras will benefit from
Panasonic's Intelligent Auto (iA) mode. When in iA mode, the G1 will detect
the shooting condition and automatically adjust for ultimate shooting results.
Panasonic's iA includes the following intuitive technologies:

    -   AF Tracking - Automatically tracks the subject as it moves, keeping
        it in focus without the need to hold the shutter halfway down.
    -   Intelligent Exposure - Helps prevent photos from being under or over-
        exposed by analyzing the framed image and adjusting the brightness in
        areas that are too dark because of dim lighting, backlighting or the
        use of the flash.
    -   MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system
        shifts to compensate to help prevent blurry images resulting from
        hand movement.
    -   Intelligent ISO - Determines if the photo subject is moving and
        changes the ISO setting and shutter speed accordingly to ensure a
        blur-free photo.
    -   Intelligent Scene Selector - Senses the ambient conditions and
        automatically selects the appropriate mode from Scenery, Portrait,
        Close-up, Night Portrait or Night Scenery.
    -   Face Detection - Detects up to 15 faces in the frame, even if they
        are moving, and selects optimal focus and exposure settings so
        portraits come out clear. Also features Digital Red-Eye correction.

    The Panasonic LUMIX DMC-G1 - a 12.1 Megapixel camera - also includes the
following advanced features:

    -   Live MOS Sensor - Provides the best of both worlds with the high
        image quality of a CCD sensor and the lower-power consumption of a
        CMOS sensor. New technology makes it possible to read four channels
        of data simultaneously and deliver 60 frames-per-second full-time
        Live View images.
    -   Venus Engine HD - New imaging processor enhances noise reduction and
        provides independent gradation control for each of the R, G and B
    -   Supersonic Wave Filter Dust Reduction System - Designed to prevent
        dust from adhering to the image sensor by vibrating 50,000 times per
        second, the filter repels dust and other particles.
    -   My Colour Mode - Users can freely adjust the colour, brightness and
        saturation while composing shots, allowing for more expressive and
        creative images.
    -   HDMI Output - With an optional HDMI cable, the G1 can connect to an
        HDMI-capable High Definition television, such as a Panasonic VIERA
        Plasma or LCD. When connected to a VIERA TV, using VIERA Link
        capability, the TV's remote control can direct the slideshow on the
    -   My Menu - This new tab automatically stores the five most recently
        used menu selections for quick, convenient retrieval. The custom-
        setting can also be used to program a frequently-used function which
        can be activated by pressing the down arrow on the cursor key. The
        colour of the menu viewed on LCD can also be changed to three
        different colours: black, red, blue.

    Pricing for the Panasonic LUMIX DMC-G1 and its Micro Four Thirds
accessories will be announced in early October.

    (*)    As of September 12, 2008.
    (xx)   Compared to the Panasonic LUMIX DMC-L10.
    (xxx)  Needs an adapter (available as an optional accessory) to use Four
           Thirds lenses. Lenses that are not compatible with the Contrast AF
           function can be used with manual focusing. There are also some
           limitations to other functions. For details, see the following
           customer support site:

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at

    Panasonic, Lumix and Viera are registered trademarks of Matsushita
Electric Industrial Co., Ltd. Four Thirds and Micro Four Thirds are trademarks
of Olympus Imaging Corporation. All other company and product names are
trademarks of their respective corporations.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Ryan Lockhart, Environics Communications, (416)
969-2749,; Stacey Flowers, Environics
Communications, (416) 969-2752,

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