Panasonic Introduces World's First Interchangeable Lenses for Micro Four Thirds System Digital Cameras

    Two New Lenses Compatible with LUMIX G1, the World's Smallest & Lightest
    Interchangeable Lens Digital Camera, Part of the Micro Four Thirds System

    MISSISSAUGA, ON, Sept. 12 /CNW/ - Panasonic Canada Inc. today announced
the world's first interchangeable lenses designed for the new Micro Four
Thirds(TM) System. The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S will be
the standard kit lens with the LUMIX DMC-G1, the world's first Micro Four
Thirds System digital camera, which also debuted today. In addition, the LUMIX
G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto lens, also designed for the
Micro Four Thirds format, offers an enhanced zoom range for use with the
DMC-G1 and other cameras based on the new standard.
    Panasonic's two new Micro Four Thirds System lenses produce
professional-level images, typical of digital single-reflex lens (DSLR)
cameras, while greatly reducing the size. For instance, the LUMIX G VARIO
14-45mm/F3.5-5.6 ASPH./MEGA O.I.S lens is nearly half the size and weight of
traditional DSLR lenses with comparable focal lengths.(*) Both lenses feature
Panasonic's Mega O.I.S. (optical image stabilizer), which helps reduce blur
caused by hand movement when snapping photos, and are compatible with
Panasonic's Contrast AF (Auto Focus) system found in the LUMIX DMC-G1.
Contrast AF in the G1 allows the user to choose from a wide range of AF modes,
including: multiple-area AF with up to 23 focus areas; 1-area AF with a
selectable focus area; Face Detection; and AF Tracking. The lenses also
feature a durable metal mount and multi-coated lens to reduce ghosts and
flares on images. In addition, seven aperture blades create a rounded shape
that produces smoothness when shooting out-of-focus areas, helping to deliver
top optical performance.
    "The introduction of the Micro Four Thirds System is a huge advancement
for digital photographers as the reduction in size and weight of these lenses
will really change the market and make this format more approachable," said
Doug Borbath, Senior Product Manager, Imaging. "Average consumers interested
in purchasing an advanced camera were previously deterred by the bulkiness and
inconvenience of DSLRs. These new lenses provide the same level of quality
that consumers demand, but in a package much more suitable for active
    The LUMIX G VARIO 14-45mm/F3.5-5.6ASPH./MEGA O.I.S. will be part of the
kit with the LUMIX DMC-G1 body and will be available in November. The LUMIX G
VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. will also be available in November.
Pricing for the both lenses will be announced in early October.

    (*) Compared to LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6/MEGA O.I.S. lens,
        available with the Panasonic LUMIX DMC-L10 kit.

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at

    Panasonic and Lumix are registered trademarks of Matsushita Electric
Industrial Co., Ltd. Four Thirds and Micro Four Thirds are trademarks
trademarks of Olympus Imaging Corporation. All other company and product names
are trademarks of their respective corporations.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Ryan Lockhart, Environics Communications, (416)
969-2749,; Stacey Flowers, Environics
Communications, (416) 969-2752,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890