Panasonic Expands Lumix SLR Line with First SLR Model Featuring Face Detection, Advanced Intuitive Features

    LUMIX DMC-L10 Features 270-Degree Rotating Live View LCD, and Advanced
    Dust-Prevention System

    MISSISSAUGA, ON, Aug. 30 /CNW/ - Panasonic Canada Inc. today introduced
the newest member of its digital single-lens reflex (SLR) camera line, the
Panasonic LUMIX DMC-L10, the company's first SLR with Face Detection. The
DMC-L10 offers an advanced 2.5 inch Live View LCD which can rotate 270
degrees, enabling versatile shooting options, and making it easy and
convenient to shoot from high or low angles. Complete with a 10.1-megapixel
Live MOS Sensor, the DMC-L10 includes an advanced Supersonic Wave Filter
system that prevents dust from collecting on the sensor and degrading photo
    "Panasonic's advanced digital imaging technologies, including Optical
Image Stabilization and Intelligent ISO control settings, are helping LUMIX
compact digital cameras make a name for themselves in this industry," said
Doug Borbath, Senior Product Manager, Imaging Group, Panasonic Canada. "Now,
we expand our SLR line with the LUMIX DMC-L10, which is especially designed
for the consumer who is familiar with compact digital cameras, but also wants
to further experience the enjoyment of digital SLR photography."
    The DMC-L10 is Panasonic's first digital SLR with Face Detection, which
will focus, set auto exposure and can detect up to 15 human faces
simultaneously, capturing the subjects clearly and brightly. Combining Face
Detection with Panasonic's Intelligent ISO Control setting, which measures the
movement of the subject and sets the ISO level accordingly, helps give
consumers crisp, blur-free images.
    The Live View LCD lets users check the image on the camera after making
exposure compensation adjustments, but before taking the shot. The LCD also
features an Intelligent LCD function that offers an automatic brightness level
control function, making the screen visible regardless of a bright sunlit or
dark environment. In addition, the DMC-L10 adopts an advanced hybrid-type AF
system, which gives users the option to choose either the phase difference AF
system or the contrast AF to suit the preferred shooting style. While in
manual mode, the user can enlarge part of the subject on the LCD and also
freely move the magnified area for easy framing.
    A common concern among digital SLR camera users is the potential for dust
to enter the camera's body when interchanging lenses. To combat this,
Panasonic has equipped the DMC-L10 with a Supersonic Wave Filter system that
uses supersonic vibrations to shake off dust clinging to the sensor, which
also simplifies the maintenance process.
    The DMC-L10 incorporates a variety of functions that build a bridge for
those transitioning from a compact digital camera to a digital SLR, helping
them to take high-quality digital photos. For instance, the Mode Dial on top
of the camera provides easy access to the most frequently used settings
including Auto mode, each P/A/S/M mode, and five scene modes (Portrait,
Scenery, Macro, Sports and Night Portrait) and one custom mode that can be set
per the user's preference.
    The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR
14-50mm/F3.8- 5.6/MEGA O.I.S. lens, which has a focal length from 14mm to
50mm, and offers a more compact and light-weight body than its predecessor
(LEICA D VARIO-ELMARIT 14-50mm/F2.8 -3.5 ASPH).

    Other advanced features of the Panasonic LUMIX DMC-L10 include:

        -  Film Mode: Allows users to choose a setting which mimics the
           effects of analog film. Users select from nine modes including
           Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard
           B/W, Dynamic B/W and Smooth B/W, with the capability to finely
           adjust contrast, sharpness, saturation and noise reduction. All
           these settings can be confirmed before you take the picture and
           the result is always as you intended.

        -  The Venus Engine III: Image processing LSI developed by Panasonic
           to maximize the performance of the Leica D lens and Live MOS
           sensor. This advanced LSI helps reproduce images with outstanding
           resolution, superior colour and detailed gradation. It also
           distinguishes chromatic noise from luminance noise and selectively
           reduces the chromatic noise, one of the chief sources of image
           quality loss. This helps the DMC-L10 deliver the superb image
           rendering one expects from a quality SLR camera.

        -  Image Stabilization: Panasonic drew on its cutting-edge lens
           technology to invent Mega O.I.S. (Optical Image Stabilizer), a
           system that prevents blurring from shaky hands and has been
           incorporated in the full 2007 line of LUMIX digital cameras. This
           high-precision image stabilizing lens system is now available with
           the LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6/MEGA O.I.S.

        -  Advanced Scene Modes: As part of the L10's intuitive usability,
           the photographer can make finer adjustments when using frequently
           used scenes such as Portrait, Sports, Landscape and Night
           portrait. For instance, when selecting the Portrait or Sports
           mode, users can further define whether the scene is outdoors or
           indoors. When using the Landscape mode, users can specify if it is
           a nature or an architectural shot.

        -  Auto-Focusing Methods: To match the shooting situation and
           subject's position, the user can select from six auto-focusing
           methods: Face Detection, 9-point, Multi, 3-point, 1-point and
           Spot. With the 1-point AF or spot AF method, the auto-focusing
           area can be chosen from as many as 11 points. Various group area
           patterns can also be selected in the new Multi method.

    The Panasonic LUMIX DMC-L10 will be available in October 2007 for a
manufacturer's suggested price of $1599.

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at

    Leica is a registered trademark of Leica Microsystems IR GmbH, and
Elmarit is a registered trademark of Leica Camera AG

For further information:

For further information: Nicole Paara, Environics Communications, (416)
969-2831,; Frances Manlucu, Environics Communications,
(416) 969-2715,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890