Panasonic Canada introduces its latest Lumix G Series digital camera - The LUMIX DMC-GF1

    The LUMIX GF1, the world's smallest and lightest system digital camera
    with built-in flash(*), packs powerful DSLR and HD video capabilities
    into a sleek and easy-to-use compact body

    MISSISSAUGA, ON, Sept. 2 /CNW/ - Today, Panasonic Canada Inc. announced
the new LUMIX DMC-GF1, the world's smallest and lightest system digital camera
with a built-in flash(*). This addition to the award-winning LUMIX G Series,
distinguishes itself with an elegant, compact design reminiscent of classic
film cameras. The LUMIX DMC-GF1 also builds on Panasonic's success with the
revolutionary LUMIX G Series of digital interchangeable lens system cameras
based on the Micro Four Thirds system standard. With its compact size,
user-friendly design, ability to record High Definition (HD) video, and take
professional-quality photos, the LUMIX GF1 redefines digital photography
    Panasonic revolutionized the digital camera industry with the world's
first Micro Four Thirds digital camera, the LUMIX G1 - a compact "DSLR-like"
digital camera that produces exceptional image quality. Panasonic continued to
raise the innovation bar with the launch of the LUMIX GH1, adding full HD
1080p video recording with continuous auto focus.
    "The LUMIX GF1 continues the evolution of our LUMIX G Series, with its
sophisticated, small body which makes it easier and more convenient to carry,"
said Doug Borbath, Senior Product Manager, Imaging, Panasonic Canada Inc. "The
GF1 is ideal for point-and-shoot consumers looking to step-up to DSLR-quality
or for current DSLR users who want greater convenience without compromising
performance quality or creative flexibility."
    The lightweight body of the LUMIX GF1 provides experienced photographers
with the ideal digital camera to carry with them at all times. Like its
predecessors in the series, the LUMIX GF1 eliminates the pentaprism found in
traditional interchangeable lens cameras - this mirror-free structure allows
Panasonic to dramatically reduce both size and weight.
    Though small in size, the LUMIX GF1 thoroughly optimizes the advantages
of a system camera to ensure high performance whether capturing photos or HD
video. It can record 1280 x 720 High Definition video in AVCHD Lite, a format
that enables longer recording times. Plus, with a dedicated video record
button, capturing video is convenient and easy. The LUMIX GF1 can also record
HD Motion JPEG in 1280 x 720 and other video recording formats including:
QVGA, VGA and WVGA. Its unique Movie Program Mode allows consumers to adjust
the depth-of-field while shooting in HD video, so background and foreground
can be blurred to give creative effects - something typically only possible
with expensive professional camcorders.
    In addition, the LUMIX DMC-GF1 offers the new My Color mode, which
includes seven preset effects - Expressive, Retro, Pure, Elegant, Monochrome,
Dynamic Art, Silhouette and Custom - which allows users to manually set the
colour, brightness and saturation levels. With the Live View function, users
can see how these settings will effect the photo before they shoot, making it
easier to capture the exact mood or atmosphere desired. For even more
elaborate effects there are a total of nine Film modes to choose from -
settings for the contrast, sharpness and saturation levels can be personalized
for each mode and stored to memory using a custom save function. Furthermore,
the exposure meter can be displayed in other shooting modes and the
correlation between shutter speed and aperture is shown with a colour-coded
warning that alerts users when the settings are not in the proper range.
    For those not quite comfortable with extensive manual and creative
controls, the LUMIX GF1 provides a user-friendly setting that can address a
beginner's comfort level, while helping them evolve their photography skills.
For instance, Panasonic's new Scene mode, Peripheral Defocus, lets users take
a photo where the foreground is in focus and background is blurred - or vice
versa. This popular effect can be intimidating for a beginner, but in the
Peripheral Defocus mode, by simply selecting the objects to be blurred and
focused using the camera's keypad, it is simple for photographers of any
    The LUMIX GF1 also features Panasonic's popular iA (Intelligent Auto)
mode, a system of user-friendly technologies that engage automatically - no
setting changes needed allows for intuitive use when shooting still or video
images. While shooting video, iA activates Panasonic's O.I.S. (Optical Image
Stabilization), which helps reduce video-blurring due to handshake. In
addition, Face Detection automatically detects a face in the frame and adjusts
focus, exposure, contrast, and skin complexion on it so it always turns out
beautifully. Intelligent Exposure continually checks the ambient light level
and adjusts the exposure setting as conditions change to prevent blown
highlights and blocked shadows. For still photos, the iA system encompasses
Face Recognition (up to six faces can be registered); Auto Focus (AF)
Tracking; Mega O.I.S.; Intelligent ISO; Intelligent Exposure; and Intelligent
Scene Selector.
    The LUMIX GF1 also comes fully-equipped with a built-in flash and a
large, 3.0-inch Intelligent LCD with a wide viewing angle and a 460,000-dot
resolution. The Intelligent LCD offers automatic backlight control which, when
combined with its high-resolution, helps improve visibility in all light
environments - from sunny outdoors to low-light interior settings. New for the
LUMIX G Series, the LUMIX GF1 is compatible with an optional Live View Finder
(DMW-LVF1), which provides the full-time live view function boasting 100
percent field of view regardless of the attached lens, and has the ability to
tilt vertically from 0 to 90 degrees. To further expand the LUMIX G Series
system, Panasonic Micro Four Thirds digital cameras can be used with Four
Thirds System interchangeable lenses via an optional mount adaptor DMW-MA1 and
with the prestigious Leica M/R lenses using Panasonic's DMW-MA2M DMW-MA3R.
These adapters give the user access to the unlimited number of lens
    The LUMIX GF1's sensor technology offers the best of both worlds - the
superior image quality of a CCD sensor and the low-power consumption of a CMOS
sensor. Advanced technology makes it possible to read four channels of data
simultaneously, helping the LUMIX GF1 deliver 60 frames-per-second full-time
Live View images while maintaining fine detail and rich gradation. The LUMIX
GF1's Venus Engine HD records stunning high-resolution 12-megapixel images
using its advanced Live MOS Sensor. This sophisticated LSI circuit separates
chromatic noise from luminance noise and applies the optimal noise reduction
to each, helping to capture clear and beautiful images even when shooting at
high ISO levels.
    The contrast AF system adopted in the LUMIX GF1 is not only accurate, but
also very quick - approximately 0.3 seconds with the LUMIX G H-FS014045 lens.
Users can choose from a wide-range of AF modes, including multiple-area AF
with up to 23 focus areas; 1-area AF with a selectable focus area; Face
Detection; and AF Tracking. The LUMIX GF1 also has a Quick AF function that
begins focusing as soon as the user aims the camera - without pressing the
shutter button halfway.
    As with all Panasonic LUMIX G Series digital cameras, the LUMIX GF1 is
equipped with a highly-effective Dust Reduction system. If dust gets inside
the camera (when changing lenses), Panasonic's Dust Reduction system addresses
this problem by placing a supersonic wave filter in front of the Live MOS
sensor which vertically vibrates around 50,000 times per second, thus
repelling the dust.
    The content captured on the LUMIX GF1 can easily be viewed on a Panasonic
VIERA(R) HDTV by simply inserting the SD/SDCH Memory Card into the VIERA's
SD/SDHC Memory Card slot or into a Panasonic DIGA Blu-ray Disc Player.
Alternatively, an optional mini HDMI cable can be used to output still and
motion images recorded with the LUMIX DMC-GF1 directly to the TV for easy
VIERA Link(TM) operation, with control of playback functions, such as
slideshows, managed from the VIERA HDTV's remote control.
    The Panasonic LUMIX DMC-GF1 will be available in early October 2009 with
two options. The kit option includes the newly-announced LUMIX G 20mm/F1.7
ASPH, a compact and lightweight "pancake" lens with a manufacturer's suggested
price (MSP) of $1,099.99. The GF1 will also be sold as body-only option with
an MSP of $849.99. The optional Live View Finder DMW-LVF1 will also be
available in October with an MSP of $199.99. The DMW-MA2M and DMW-MA3R mount
adaptors for Leica "M" and Leica "R" lenses, respectively, are available now.
Both have an MSP of $299.99.
    Available in November is a new macro lens, the HES045 LEICA DG
MACRO-ELMARIT 45mm/F2.8 ASPH. / MEGA O.I.S. (35mm camera equivalent: 90mm).
The first Leica lens developed for the Micro Four Thirds System standard, this
lens will have an MSP of $1,199.99. The HH020 20mm pancake lens will also be
sold separately at $499.99 MSP. The HFS014045 LUMIX G VARIO
14-45mm/F3.5-5.6ASPH./MEGA O.I.S. lens will be available at $349.99.

    (*)As of September 2, 2009

    -   Panasonic in-house comparison. The speed may vary depending on the
        specifications of PC and the number of images stored in the PC and
        other condition.
    -   AVCHD Lite motion images recorded onto an SD Memory Card or a DVD
        cannot be played on a device that does not support the AVCHD
    -   Some video recording functions may not be available depending on the
        lens that is mounted.
    -   When setting quality to HD, WVGA or VGA, Panasonic recommends using a
        high-speed card with "10MB/s" or greater displayed on the package.
    -   Continuous recording exceeding 2GB is not possible when recording
        motion JPEG. Remaining time for continuous recording is displayed on
        the screen.
    -   AVCHD Lite motion images recorded onto an SD Memory Card or a DVD
        disc cannot be played from a device that does not support the AVCHD
    -   Turn Face Recognition item ON and register the person with full-face
        portrait on the shooting menu in advance. Refer to back page for
    -   Some functions in iA mode may not be available depending on the lens
        that is mounted.
    -   Lenses that are not compatible with the contrast AF function can be
        used with manual focusing.
    -   There are some limitations to other functions depending on the lens
        to attach.

    Panasonic, LUMIX and VIERA are registered trademarks of Panasonic
    LEICA is a registered trademark of Leica Microsystems IR GmbH.
    HDMI, and the HDMI logo and High-Definition Multimedia Interface are
    trademarks or registered trademarks of HDMI Licensing LLC.
    All other trademarks are property of the respective owners.

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of
the world's largest producers of electronic and electric products for
consumer, business, and industrial use. Consumers seeking more information on
the company's products can call Panasonic's Customer Care Centre at
1-800-561-5505 or access Panasonic's home page at

For further information:

For further information: Stacey Flowers, Environics Communications,
(416) 969-2752,; Alison Dresser, Environics
Communications, (416) 969-2668,

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