Panasonic Canada expands its award-winning TZ-family of LUMIX compact, superzoom digital cameras

    New LUMIX TZ5 and TZ4 Offer 10x Optical Zoom, 28mm Wide-Angle Lenses and
    Advanced Technologies for Increased Ease-of-Use

    MISSISSAUGA, ON, Jan. 29 /CNW/ - Panasonic Canada today introduced two
new additions to its award-winning TZ-family of LUMIX digital cameras, the
DMC-TZ5 and DMC-TZ4. Both cameras feature a 28mm wide-angle, 10X optical zoom
Leica DC lens in a compact design, ideal for the active user needing a
versatile camera. By combining a 28mm wide-angle lens - which lets the user
capture a wider-framed shot when compared to a traditional 35mm camera - with
the TZ-Series 10x optical zoom, consumers are empowered to take expanded
shots, both wide and far. Adding to these feature-rich digital cameras,
Panasonic also expands its Intelligent Auto technologies with new Intelligent
Exposure and Digital Red-eye Correction.
    "Panasonic is taking digital photography to a new level and recognizes
that everyone, not just professionals, should be equipped with a digital
camera powerful enough to take high-quality photos, but compact enough to
carry with them everyday," said Doug Borbath, Senior Product Manager,
Panasonic Imaging Group. "With the success of the TZ3, we're confident that
the enhancements we've made to the 2008 TZ-family will make them a must-have
for consumers who appreciate advanced, intuitive and versatile digital
    With the addition of Intelligent Exposure and Digital Red-eye Correction,
Panasonic's Advanced Intelligent Auto Mode consists of seven intuitive
technologies, all of which are specifically designed to help make photo-taking
an enjoyable and seamless process unnoticed by the consumer. When in Advanced
Intelligent Auto mode, the following technologies all operate automatically;
the consumer does not need to change any settings.

    -   Intelligent Exposure - With this new feature, photos will no longer
        be under or over-exposed. Instead the TZ5 and TZ4 instantly analyze
        the framed image and adjust the brightness in areas that are too dark
        because of dim lighting, backlighting or the use of the flash.

    -   Digital Red-eye Correction(1)- This feature helps to eliminate the
        red-eye problem that sometimes results when taking flash shots at
        night. Incorporated into the built-in flash, the camera emits a small
        preliminary flash before the main flash, detects red-eye and
        digitally corrects it.

    -   MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system
        shifts to compensate, helping to prevent a blurry image.

    -   Intelligent ISO - With Intelligent ISO, the TZ4 and TZ5 can determine
        if the photo subject is moving and change the ISO setting and shutter
        speed accordingly, thus giving a blur-free photo.

    -   Intelligent Scene Selector - Intelligent Scene Selector senses the
        ambient conditions, recognizes the shooting environment and will
        automatically select the appropriate scene mode from: Scenery,
        Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive
        technology helps the consumer use the most common scene modes that
        are built into the camera, but often go unused, without making any
        manual adjustments.

    -   Face Detection - Panasonic's Face Detection detects faces anywhere in
        the frame and automatically chooses the optimal focus and exposure
        settings so portraits come out clear and crisp. Detecting up to 15
        faces, Panasonic's Face Detection can even track a face if the
        subject is moving.

    -   Continuous AF - The Continuous AF (auto focus) system maintains focus
        on the subject even without pressing a shutter button halfway, thus
        minimizing the AF time.

    Also new to the TZ5 and the TZ4 is the Venus Engine IV, Panasonic's new
high-performance image processing LSI. The Venus Engine IV produces
higher-quality pictures than its predecessor, the Venus Engine III, by using a
more advanced signal processing system. The new Venus Engine IV also improves
noise reduction, elevates the detection accuracy and corrective effects in
both MEGA O.I.S. and Intelligent ISO and reduces the shutter release time lag.
Both models also incorporate Intelligent LCD, which detects the lighting
condition and controls the brightness level of the LCD in 11 fine steps, to
offer optimal clarity in any situation, whether dark or light; indoors or out.
With a newly developed 460,000-dot high resolution in the TZ5's 3.0-inch LCD
and 230,000-dot in the TZ4's 2.5-inch LCD, photos can be easily viewed on the
display, regardless of the shooting environment.
    The 9.1 megapixel TZ5 is capable of recording 720p High Definition motion
pictures, and because of its support of SD Memory Cards, is easily compatible
with Panasonic VIERA Plasma HDTVs that have an integrated SD Memory Card slot,
making photo viewing simple. The 8.1 megapixel TZ4 joins the TZ5 in its
ability to take 1920 x 1080 pixel High Definition-ready photos that perfectly
fit a wide-screen (16:9) HDTV. The newly added HD component output capability
means users can also connect the TZ models to an HDTV and watch a slideshow
complete with mood-appropriate music, choosing from natural, slow, urban and
    The Panasonic LUMIX DMC-TZ5 is available in blue, black and silver models
for a manufacturer's suggested price (MSP) of $399.99, while the DMC-TZ4 is
available in black and silver for an MSP of $349.99. Both models will be
available in late March 2008.

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at

    (1) Digital Red-eye Correction available only on the LUMIX DMC-TZ5.

For further information:

For further information: Nicole Paara, Environics Communications, (416)
969-2831,; Ryan Lockhart, Environics Communications,
(416) 969-2749,

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