Panasonic Canada brings national alpine ski athletes into high definition with three-year partnership

    Summit level sponsor provides Canadian alpine ski athletes with funds and
    advanced training technology to kick off racing season

    MISSISSAUGA, ON, Oct. 28 /CNW/ - Panasonic Canada Inc. announced today a
three-year partnership with Alpine Canada Alpin (ACA) to provide athletes and
teams across the country with funding and industry-leading digital technology.
Canadian ski racers will benefit from financial support to offset soaring
foreign exchange costs, enhanced digital training capabilities, and the
opportunity to participate in Panasonic's HD Moments program.
    "What Panasonic shares with our world-class team of alpine skiers is a
passion and commitment for the relentless pursuit of excellence," said
Ian Vatcher, President Panasonic Canada Inc. "Our technology will enhance
training programs so our athletes will be bringing their very best to the 2010
Winter Games. Canadians will also be able to go online to get an inside look
into the world of alpine racing through the eyes of the athletes with
Panasonic's HD Moments."
    Five Canadian skiers will carry new Panasonic High Definition video
cameras and record their lives as athletes, both in training and in their
leisure time. Participating racers include: 2007 Coupe Nor-Am Cup champion
Marie-Michèle Gagnon of Quebec; Paul Stutz and Shona Rubens from Alberta;
Robbie Dixon from British Columbia and Ontario-born para-alpine ski racer
Chris Williamson. Footage will be edited by the Panasonic team and included in
the HD Moments campaign which will be available for fans to view at
    "This kind of corporate sponsorship is integral to our success as
athletes," says Marie-Michèle Gagnon, who will wear Panasonic-branded headgear
this season. "I am thrilled that Panasonic is helping me and my fellow racers
to reach our goals and see our dreams become reality. We can't wait to share
our experiences with our fans in Canada and around the world!"
    According to Max Gartner, ACA's Chief Athletics Officer, "Panasonic's
state-of-the-art technology will help our athletes find the hundredths of a
second that can be the difference between a podium and a fourth place finish.
Racing fans will also find even more excitement at our events with advanced
digital displays that will capture every thrilling moment."
    As a Summit level sponsor, Panasonic will be the exclusive consumer
electronics partner to ACA, providing digital audio/video equipment such as
VIERA HD televisions, TOUGHBOOK notebooks and HD digital video camcorders to
Canada's Alpine Ski Teams and ACA staff. Panasonic, which sponsored ACA
throughout the 2007/2008 season, has also increased its funding support over
the next three-years.


    Panasonic products are marketed in Canada by Panasonic Canada Inc. (PCI).
PCI is an affiliate of Panasonic Corporation (PC) of Japan, one of the world's
largest producers of electronic and electric products for consumer, business,
and industrial use. Con.sumers seeking more information on the company's
products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access
Panasonic's home page at


    Alpine Canada Alpin (ACA) is the governing body for alpine ski racing in
Canada with more than 50,000 athletes, coaches, officials and volunteer
members and over 200,000 supporting members. ACA manages the high performance
programs for the athletes of the Canadian Alpine Ski Team and the Canadian
Para-Alpine Ski Team who represent Canada throughout the world. For more
information on Alpine Canada Alpin, visit

For further information:

For further information: or to request an interview, please contact:
Frances Manlucu, Environics Communications, (416) 969-2715,; Guy Napert-Frenette, Alpine Canada Alpin, (403)
777-3211, or (403) 512-8659,

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