Panasonic Canada Adds Ultimate Action LUMIX Digital Camera With Long Zoom and 27mm Wide-Angle Lens

    LUMIX DMC-FZ28 Features AF Tracking, Helping to Capture Moving Subjects
    With Clarity

    MISSISSAUGA, ON, July 21 /CNW/ - Panasonic Canada Inc. today unveiled the
LUMIX DMC-FZ28 digital camera, which boasts a premium 27mm wide-angle LEICA
lens with an 18x optical zoom, ideal for tight indoor shots and long-distance
action photos. The 10.1 megapixel digital camera also features an enhanced
Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function,
making it easier for photographers at any level to shoot sharp, well-focused
photos, even when the subject is moving - making it ideal for action shots.
    The AF Tracking function, the latest component to be added to Panasonic's
iA system, allows users to lock focus on a moving subject. The camera then
automatically tracks the subject as it moves, keeping it in focus without the
need to hold the shutter halfway down. AF Tracking makes it easier to capture
moving subjects and spur-of-the-moment action shots. The AF Tracking
technology also improves Face Detection (up to 15 faces), by providing
continuous adjustment of the focus and exposure, even if the face is turned
away from the camera.(1)
    "The FZ28 packs a wide-angle lens and a high-powered zoom, so shooting
outdoor events or vacation adventures is easy with this powerful camera," said
Doug Borbath, Senior Product Manager, Panasonic Imaging Group. "Without
sacrificing Panasonic's reputation for high-quality lenses and innovative
technologies, the FZ28 expands the Intelligent Auto Mode, allowing a user at
any level to take high-quality photos."
    In addition to the AF Tracking functionality, Panasonic's other iA
technologies include:

    -   Intelligent Exposure - Helps prevents photos from being under- or
        over-exposed by instantly analyzing the framed image and adjusting
        the brightness in areas that are too dark because of dim lighting,
        backlighting or the use of the flash. The camera will automatically
        adjust the brightness accordingly.

    -   Digital Red-eye Correction - This feature helps to eliminate the red-
        eye problem that sometimes results when taking flash shots at night.
        Incorporated into the camera, the built-in flash emits a small
        preliminary flash before the main flash, detects red-eye and will
        digitally correct it.

    -   MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system
        shifts to compensate, helping to prevent hand-shake from creating a
        blurry image.

    -   Intelligent ISO - Determines if the photo subject is moving and
        changes the ISO setting and shutter speed accordingly, thus giving a
        blur-free photo.

    -   Intelligent Scene Selector - Senses the ambient conditions,
        recognizes the shooting environment and will automatically select the
        appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait
        or Night Scenery mode. This intuitive technology helps the consumer
        use the most common scene modes that are built into the camera but
        often go unused without making any manual adjustments.

    -   Face Detection - Detects faces in the frame (up to 15 faces), even if
        they are moving, and selects optimal focus and exposure settings so
        portraits come out clear.

    -   Quick AF (Auto Focus) - Starts focusing on the subject by just
        pointing the camera, thus minimizing the AF time.

    The high-quality, high-performance Venus Engine IV supports a faster
response time, allowing the camera to shoot 2.5 shots per second at full
resolution and 13 shots per second in High-Speed Burst mode. The LUMIX
DMC-FZ28 is also is equipped with a 2.7-inch large, high resolution LCD with
230,000 pixels, and a high resolution electric viewfinder equivalent to
201,600 pixels.
    The DMC-FZ28 also features High Defintion (HD) video capabilities with a
resolution of 1280 x 720p at 30fps. Still photos can also be shot in a
16:9 aspect ratio for optimal full-screen viewing on a HDTV. Panasonic VIERA
Plasma or LCD HDTVs also feature an integrated SD Memory Card slot, allowing
users to easily view photos by simply inserting the SD Memory Card into the
convenient SD Card slot built into the TV. Consumer can also enjoy watching
videos in HD quality and view still images on their TV by connecting the
DMC-FXZ28 via an optional Panasonic component cable (DMW-HDC2).
    Additional features of the Panasonic LUMIX DMC-FZ28 include:

    -   Image Leveling - When a captured image "leans" to the right or left
        because the camera was held at a slight angle when the photo was
        taken, the Image Leveling function rotates the image to straighten it
        and crops the unnecessary edges. No computer needed!

    -   Scene Modes - The DMC-FZ28 offers a total of 37 scene modes to
        respond easily to any shooting situation. The new Pin Hole and Film
        Grain modes add unique, film camera-like effects and ambiences to
        images. Additionally, the actual effects of the scene mode can be
        viewed on the LCD before taking the shot.

    -   Flash - Reaches a distance of 8.5 meters at the wide setting and
        5.4 meters at the telephoto setting (ISO AUTO).

    -   SILKYPIX Developer Studio 3.0 SE - Software application comes bundled
        with the DMC-FZ28 for editing and developing images in the RAW file

    The Panasonic LUMIX DMC-FZ28 will be available in titanium and black in
August 2008 for a suggested retail price of $449.99.

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at

    (1) Face must initially be facing forward to be detected.

    Manufacturer's suggested prices. Dealer prices may vary. All prices are
    in Canadian dollars. Specifications are subject to change without notice.

    Panasonic and Lumix are registered trademarks of Matsushita Electric
    Industrial Co., Ltd. Leica is a registered trademark of Leica
    Microsystems GmbH. All other trademarks are the property of their
    respective owners.

For further information:

For further information: Nicole Paara, Environics Communications, (416)
969-2831,; Alex McLellan, Environics Communications,
(416) 969-2774,

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