Panasonic Canada adds brand-new FS-series to popular LUMIX digital camera line

    New LUMIX DMC-FS20 and DMC-FS5 Feature Intelligent Auto Technologies,
    10.1-Megapixels, and 30mm Wide-Angle Leica DC Lens

    MISSISSAUGA, ON, Jan. 29 /CNW/ - Panasonic Canada today announced the
launch of the new LUMIX FS-Series of digital cameras, debuting a pair of
10.1-megapixel models - the DMC-FS20 and DMC-FS5 - both of which feature 30mm
wide-angle Leica DC lenses with 4x optical zoom. The FS models, a stylish
sister-line of the highly-acclaimed LUMIX FX-Series, combine easy operation
with a slim and sleek look, enabling both beginner and advanced users to take
beautiful digital photos with a camera they can slip in their pocket. Both
models also have Intelligent Auto Mode, an advanced intuitive system of
technologies that help users take better photos more easily.
    "Panasonic added the FS-Series to our LUMIX line of digital cameras to
address the needs of consumers who want a point-and-shoot camera that is not
only affordable, intuitive and easy-to-use, but also stylish and small enough
that they can slip it in their pocket or into a small purse," said Doug
Borbath, Senior Product Manager, Panasonic Imaging Group. "The FS-line
packages Leica lenses, Intelligent Auto Mode, powerful image processing and
superior memory power in a small, sleek design. We want our LUMIX digital
cameras to have features that enable great digital photos regardless of the
level of the photographer."

    The FS20 and FS5 feature Intelligent Auto Mode, which is comprised of five
functions: Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector,
Face Detection and Quick AF (auto focus).

    -   MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system
        shifts to compensate, helping to prevent a blurry image.

    -   Intelligent ISO - With Intelligent ISO, the FS20 and FS5 can
        determine if the photo subject is moving and change the ISO setting
        and shutter speed accordingly, thus giving a blur-free photo.

    -   Intelligent Scene Selector - Intelligent Scene Selector senses the
        ambient conditions, recognizes the shooting environment and will
        automatically select the appropriate scene mode from: Scenery,
        Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive
        technology helps the consumer use the most common scene modes that
        are built into the camera, but often go unused, without making any
        manual adjustments.

    -   Face Detection - Panasonic's Face Detection detects faces anywhere in
        the frame and automatically chooses the optimal focus and exposure
        settings so portraits come out clear and crisp. Detecting up to 15
        faces, Panasonic's Face Detection can even track a face if the
        subject is moving.

    -   Quick AF - The Quick AF (auto focus) system starts to focus on the
        subject by just pointing the camera to the subject, thus minimizing
        the AF time.

    In addition to the powerful Intelligent Auto Mode, the fourth generation
high-performance image-processing Venus Engine IV LSI helps produce
higher-quality pictures with an advanced signal processing system. It adds a
new high-performance noise reduction system that helps reproduce even the most
delicate parts of images naturally and without colour bleeding. The Venus
Engine IV reduces shutter release time lag while still enabling
high-resolution picture taking, making it easier to capture spur-of-the-moment
photo opportunities.
    The DMC-FS20 and the DMC-FS5 both include approximately 50 MB of internal
memory, plus a 3.0-inch LCD for the FS20 and a 2.5-inch LCD for the FS5, which
are perfect for easy image viewing. These models also feature Intelligent LCD,
which detects the lighting condition and controls the brightness level of the
LCD to offer optimal clarity in any situation, whether dark or light; indoors
or out.
    The LUMIX DMC-FS20 has a manufacturer's suggested price (MSP) of $299.99
and will be available in pink, black and silver models. The DMC-FS5 has an MSP
of $249.99 and will be available in black and silver models. Both will be
available starting in February 2008.

    Panasonic imaging products are marketed in Canada by Panasonic Canada
Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric
Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of
electronic and electric products for consumer, business, and industrial use.
All prices are in Canadian dollars. Consumers seeking more information on the
company's products can call Panasonic's Customer Care Centre at 1-800-561-5505
or access Panasonic's home page at

For further information:

For further information: Nicole Paara, Environics Communications, (416)
969-2831,; Ryan Lockhart, Environics Communications,
(416) 969-2749,

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