Panalux(TM): The New Name in Professional Lighting for the Film and Television Industry

    WOODLAND HILLS, Calif., Oct. 10 /CNW/ -- Panavision announced today the
formation of Panalux(TM), the company's new brand for its global lighting
business.  Bob Beitcher, Panavision President and CEO, said: "We are delighted
with the creation of this exciting new brand. For the first time, we will be
placing our worldwide rental lighting facilities under a single banner,
infused with the strong legacy of our core business but with an independent
and vibrant direction of its own. Panavision's focused investment in lighting
enhances our position as an organization committed to meeting the needs of the
global production community."

    Newly-formed Panalux Europe combines the capabilities of recent
Panavision acquisition AFM and Panavision-owned LEE Lighting. With an extended
network of operations located throughout the United Kingdom, Europe, and South
Africa, Panalux Europe offers a substantial inventory of modern lighting
equipment supported by a team of highly skilled professionals. The company
recently completed work on "Mama Mia," "Wanted," "The Golden Compass" and
"10,000 BC" and is currently providing lighting services on "Batman - The Dark
Knight" and "Harry Potter and the Half-Blood Prince."  Panalux Europe Managing
Director Steve Smith comments, "We are committed to delivering the very best
in lighting facilities spanning the full spectrum of production, including
motion pictures, commercials, music videos, and television. This exciting
merger of AFM and LEE, along with substantial additional investment, reflects
the forward momentum of Panalux Europe and will allow us to build upon the
reputation of two of the industry's most well-known and well-respected
    Panalux Asia Pacific is the market leader in Australia and New Zealand
and complements Panavision's extensive camera offering in the region. With
branch offices in Sydney, Melbourne, Queensland, Auckland, and Wellington, the
depth and breadth of Panalux Asia Pacific's lighting offering is unmatched in
Asia Pacific. Simon Lee, Managing Director of Panalux Asia Pacific, remarks,
"The new brand gives us an opportunity to refresh the presentation of our very
successful lighting operations to our local customers. With the complementary
offering we can make with our camera rental business in the region, we feel
that Panalux Asia Pacific has a powerful growth opportunity ahead of it."
Recent productions for Panalux Asia Pacific include Baz Luhrman's "Australia,
"The Ruins," "Daybreakers," and "Nim's Island."
    About the company
    Founded in 1954, Panavision Inc. is a leading designer and manufacturer
of high-precision camera systems, comprising of film and digital cameras,
lenses and accessories for the motion picture and television industries.
Panavision systems are rented through its domestic and international owned and
operated facilities and distributor network. Panavision also supplies
lighting, grip and crane equipment for use by motion picture and television

For further information:

For further information: Suzanne Lezotte of Panavision, Director of
Public  Relations, +1-818-427-0116,, or Skip
Ferderber  of Skip Ferderber & Associates, +1-425-315-1724,,  for Panavision

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