Overlay.TV Launches Platform to Monetize and Customize Online Video for the "Publisher Generation"

    Company Seeks to Transform User Generated Video Content into Next Wave of
    Interactive Commerce

    OTTAWA, Feb. 14 /CNW/ - Overlay.TV, an interactive media company, today
launched a revolutionary video-commerce platform that will enable an entire
generation of online video publishers to express themselves in a new way by
personalizing and monetizing the billions of videos currently posted to the
Internet. The Overlay.TV platform offers a simple way for publishers to
unobtrusively link images within a video to marketers' web sites - instantly
converting passive online video content into an interactive revenue model.
    Starting today, the platform is now available on Overlay.TV at
http://www.overlay.tv, where users can customize their video and embed the
overlaid video anywhere, including blogs, personal websites and social
networking profiles. Overlay.TV has also developed a specific application for
Facebook users, allowing single sign-on so that current Facebook users can use
their Facebook log-in information to seamlessly access the Overlay.TV site.
    At time of launch, more than 600 marketing affiliates have agreed to
accept user "click-throughs" from Overlay.TV, including Amazon.com, iTunes and
Wal-Mart. The platform is compliant with all major browsers, including
Internet Explorer and Firefox. The platform can also be used by content owners
and marketers to enrich their online video assets and encourage greater online
community building through interactivity.
    "By linking publishers, viewers of online video and marketers, Overlay.TV
is transforming user-generated video content from a passive vehicle for
entertainment or education, into an interactive vehicle for commerce," said
Rob Lane, President and CEO of Overlay.TV. "We're empowering a whole new
generation of publishers - a group we call 'Generation P' - with a
user-friendly platform that will help them discover entirely new business
models. The advertising industry has significantly shifted from traditional
channels to web advertising. With the ubiquity of social networks,
consumer-created advertising has more power and influence than anything
produced by industry professionals."

    How it Works
    The Overlay.TV platform enables video to stream from most of the popular
video sharing sites like YouTube, MySpace TV, Google Video and Yahoo! Video;
among others. Publishers can overlay pictures, words, graphics on top of video
and link to products or information on external websites. They can then share
the enhanced video via email, their blogs, social networking profiles,
personal websites and social bookmarking sites like del.icio.us and Digg.
These capabilities allow the publishers to easily express themselves by
putting their creative mark on the video. This also enhances the viewing
experience for their friends and their network, without changing the integrity
of the original video or interrupting the viewer's experience. As video
streams from its original location, viewers are able to opt-in to receive
"overlays" or turn them off.
    With Overlay.TV platform, publishers are also able to monetize their
"overlays" by linking to various e-commerce web pages. The platform provides
publishers and e-commerce partners with tools to measure ROI and analyze
resulting traffic to improve their advertising strategies, without increasing
the costs associated with video production.
    According to eMarketer, online video has reached mass market status,
transforming the US media landscape. By 2011, 86.6 percent of the US online
population will view online video, up from 62.8 percent in 2006. However,
traditional pre, mid and post-rolls video ads and the contextual banners
alongside video that are not relevant, continue to interrupt the consumer
viewing experience and lead to user annoyance and dissatisfaction. According
to Forrester, more than 80 percent of the online video viewers said that
in-stream ads were "annoying" and 75 percent claimed they ignore the ads.
Overlay.TV's key differentiator from the competition is that the platform's
innovative approach empowers users to interact with the video, and opt whether
or not to see advertising.
    "By putting the user at the center of the online video revolution,
Overlay.TV has enabled the fusion of consumer created advertising and
non-intrusive, but active participation by online video viewers. This has
created one of the most compelling and comprehensive models in the online
advertising industry," noted Rob Lane. "The Overlay.TV platform has pioneered
how digital content can be enhanced, shared and monetized."
    To see a demo of how Overlay.TV works, please visit:
http://www.overlay.tv and http://youtube.com/watch?v=qATtnwdXzEQ.
    For more information about the online video industry, please visit
http://del.icio.us/overlay.tv and http://youtube.com/watch?v=UEZoHox8T-Y.

    About Overlay.TV

    Overlay.TV is an interactive media company that provides a video commerce
platform that enables Internet users, content owners and e-commerce sites to
monetize and customize their video assets by overlaying contextual information
directly onto online video content and linking to external websites.
Overlay.TV is a private company headquartered in Ottawa, Canada. For more
information, please visit www.overlay.tv.

For further information:

For further information: Media Contacts: Hessie Jones, OverlayTV,
hessie.jones@overlay.tv, (613) 761-6152, ext. 226; Sharon Fernandes, Hill and
Knowlton Canada, Sharon.Fernandes@HillandKnowlton.ca, (416) 413-4659

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