OTTAWA, June 15 /CNW Telbec/ - Online video has become a staple of most
web users' media diet, yet very few online retailers have been able to harness
the opportunity provided by video e-commerce. Overlay.TV, a leader in
user-generated clickable video, is seeking to change that with the launch of
its new e-commerce product, Overlay.TV for Retail.
The enterprise platform allows a seamless integration of interactive
video into product pages, brand experience pages, face-to-face video chat and
user-generated video ratings and testimonials. This radically simplifies the
process of including user-generated content by allowing merchants to pair UGC
with professionally created video and moderate it with a built-in dashboard.
"There's no doubt that video can increase sales," says Rob Lane, CEO of
Overlay.TV. "Retailers have been slow to capitalize on this trend, largely
because of the technical issues that come along with video storing, streaming
and integration into existing product catalogs and inventory systems. We've
taken away the technical problems, and packaged it in a way that makes the
process easy to manage and entirely focused on sales."
Beyond simply offering a platform for product videos, the clickable
technology behind Overlay.TV allows merchants to easily repurpose
brand-created video content by adding links to product catalogues and
"Our view is that adding video is a half-step in the right direction, but
you need to have a plan for how it's going to be built into the sales
process," says Lane. "The interactivity that our system builds allows
customers to shop within a video regardless of whether it's on the storefront
or embedded on a blog."
Video e-commerce also holds strong potential for the companies to build
their online community over the long term.
"The business of business today is increasingly about building
communities, which can drive sales and improve customer service.
User-generated content will become user-generated commerce," said James
Governor, industry analyst and co-founder of RedMonk. "Overlay.TV for Retail
is designed to help manage online commerce using interactive video."
Lane believes that the possibility for brand experiences combined with
the focus on personalized service and recommendations will bring video
e-commerce further into the mainstream.
"Once consumers begin to experience the social and personal aspects that
interactive video can bring to the shopping experience, they're going to begin
to demand it," says Lane. "As consumers, we're quick to adjust to a new
baseline, and I think this raises the bar significantly."
The company has just launched the product publicly, and has already
signed a major client that will be launching later in the summer. For more
information, a white paper on interactive video is available for download from
the Overlay.TV website.
Overlay.TV is an interactive media company that provides a video commerce
platform that enables brands, online retailers and content owners to monetize
and customize their video through interactive widgets and tools that allow
everything from hyperlinks to video-in-video mashups. Overlay.TV is a private
company headquartered in Ottawa, Canada. For more information, please visit
For further information:
For further information: Ryan Anderson, Overlay.TV, (613) 266-9041,
firstname.lastname@example.org; Links: Overlay.TV website: http://www.overlay.tv;
Overlay.TV for Retail: http://www.overlay.tv/retail; White Paper: Value Beyond
Video - How Interactive Video is Changing Online Retail:
http://www.overlay.tv/pdf/overlaytv_retail.pdf; Overlay.TV on Twitter: