Over 80,000 British Columbians are driving home the spirit of the 2010 Olympic Winter Games

    Allen Reiffer of Kamloops won a 2008 Pontiac Vibe, as part of ICBC's Show
    Your Support to Win promotion

    VANCOUVER, Jan. 22 /CNW/ - More than 80,000 British Columbians have
purchased 2010 Olympic Winter Games licence plates, and one lucky Kamloops
resident won a new vehicle for doing his part to drive home the spirit of the
Games. Allen Reiffer of Kamloops won a 2008 Pontiac Vibe, as part of ICBC's
Show Your Support to Win promotion.
    Reiffer was awarded his new, blue, Pontiac Vibe at ICBC's Driver Service
Centre in Kamloops on January 22. The grand-prize vehicle, valued at $22,900,
was donated by the Pontiac Dealers of BC.
    Reiffer, a 54 year-old, retail store manager, says he's received lots of
compliments on his 2010 Olympic Winter Games plate, which he purchased in July
2007. He purchased the plate because he liked the look and slogan, and wanted
to show his support for the Games. Reiffer has a history of Olympic luck; in
1988, he won a contest to attend the closing ceremony of the Calgary Olympic
Winter Games.
    "ICBC would like to thank all 80,000 British Columbians who have
purchased their 2010 Olympic Winter Games licence plates. By purchasing a
plate, you are directly helping support the 2010 Winter Games and Canada's
athletes," said Jeff Schulz, ICBC vice-president of Strategic Marketing. "And
if you haven't done so already, I would encourage every British Columbian to
get a plate, and help make these the most successful Winter Games ever."
    ICBC is well on its way to meeting its goal to sell 100,000 plates in the
program's first year. Net proceeds from the plate program go towards
supporting the Canadian Olympic team and to the successful staging of the 2010
Olympic Winter Games and are part of ICBC's sponsorship, as an Official
Supporter in the motor vehicle insurance category.
    "ICBC's licence plate program is a huge success. Not only do the plates
capture the spirit of the Games, they drive momentum across the province. And
with just two years to go, this is the year to get your plate," said Caley
Denton, VANOC vice president of Ticketing and Consumer Marketing.
    2010 Olympic Winter Games licence plates went on sale in April of 2007
and can be purchased from Autoplan brokers for an initial fee of $35 (annual
renewal fee of $25 until 2012). They are available for passenger vehicles,
motor homes, commercial trucks, commercial trailers, farm trucks, motorcycles,
and utility trailers.
    2010 Olympic Winter Games licence plates are an official licence plate
and will continue to be valid beyond the Games. Customers are encouraged to
retain the plates but if they choose to cancel their plate after December 31,
2010, they will get to keep the front licence plate as a souvenir in
recognition of their support.
    Additional information about 2010 Olympic Winter Games licence plates is
available at local Autoplan broker offices or at

    High-resolution photos of the winner and his new vehicle are available by
contacting Kate Best with ICBC Media Relations at 604-982-2480.

For further information:

For further information: Kate Best, (604) 982-2480; Ryan Detwiller
(Southern Interior media), (250) 878-0050

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