Outsmart's Plug 'n Talk(TM) Offers an Innovative and Affordable Communication Solution for Cellcom Israel's Travelers

    Cellcom Israel, Israel's Largest Mobile Operator, Launches the Plug &
    Talk(TM) Service Which Allows Users to Communicate in an Affordable
    Manner, While They are Abroad, Using Their Laptop

    TEL AVIV, June 30 /CNW/ - Outsmart Ltd., a leading provider of
convergence solutions, today announced that Cellcom Israel, Israel's largest
mobile operator, has launched the Plug & Talk(TM) service, based on Outsmart's
platform. Cellcom Israel offers Outsmart's Plug & Talk(TM) service to its
travelers abroad, and is the first mobile operator in Israel to launch this
service. The service, transforms any Laptop into a Cellcom Israel's mobile
phone, allowing users to make and receive calls, and send/receive SMS messages
through their Laptops.
    Users traveling abroad will be able to benefit from one Cellcom Israel
identity both on their mobile handset and on their laptop with simultaneous
ringing, access to SIM contacts and voice mail, and a cost-effective tariff
plan from any place in the world.
    The Plug 'n Talk(TM) service is based on Outsmart's Smart Convergence
Platform, The Plug 'n Talk(TM) enables VoIP communication using a laptop with
all the benefits of a mobile device and mobile network services with
attractive tariffs.
    Preloaded onto a USB device, the service includes Voice, Video,
Simultaneous Ringing, Messaging, Handover and other value-added services.
    "The business segment is characterized with customers who are aware, and
make use of, all other low-cost communication alternatives while they are
abroad." said Jacob Bros, CEO of Outsmart. "The Plug & Talk(TM) service
enables Cellcom Israel to offer its customers a superior solution compared
with the other alternatives. We are proud that Cellcom Israel has selected our
solution to offer their customers and are happy to cooperate with Cellcom
Israel, who is among the first operators in the world to offer this service."
    "Outsmart's Plug & Talk will allow our customers traveling abroad to make
and receive all their phone calls and access all phone services over the
computer, while still using their same Cellcom Israel number," said Adi Cohen,
VP Marketing of Cellcom. "Our strategy is to provide our customers with a
holistic set of advanced and affordable services both when they are at home or
when they travel abroad. Outsmart's Plug 'n Talk(TM) service fits very well
with this strategy and we strongly believe it will be a very successful

For further information:

For further information: Sarit Levine, +972-54-3080384,
sarit.levine@outsmarttelecom.com, www.OutsmartTelecom.com

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